For far too long, men have believed the stereotype that salon treatments are exclusively for women. Oh, they might visit the barber shop or enjoy the occasional sauna, but they often overlook the benefits of other beauty services. Thankfully, that perspective is starting to change.
More men are taking advantage of beauty services than ever before, whether to learn about grooming and self-care or indulge in a little pampering. By catering to men’s needs, owners can tap into new markets and enhance the value of their business. Let’s take a closer look at three of the most popular beauty treatments that men are enjoying around the world.