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This Week in Beauty Social: 7 TikTokers You Should Follow
This Week in Beauty Social: 7 TikTokers You Should Follow


1. Clayton Hawkins
Los Angeles native Clayton Hawkins is a hairstylist represented by Starworks Artists. His clients include Elizabeth Olsen, Dakota Johnson, Emma Roberts, and Elizabeth Banks. His TikTok is touted as “The Ultimate Hair Tutorial Page” and is packed with great advice, suggestions, and walkthroughs for all things hair.
2. Tone Hair Salon
Run by salon owner, Leda Fazal Goins, Tone Hair Salon’s TikTok gives a behind the scenes peek into a day in the life of the award-winning, Raleigh-based salon. They offer the latest in color and cut techniques for their clients.
3. Nail Thoughts
Professional nail tech Katie Masters is the owner and operator of Nail Thoughts. Her gorgeous TikTok has guides to press on nails, hand-painted nail art, and previews of her latest products. Blogs, classes, and her own line of nails and brushes can be found on her website.
4. Little Shop of Hairdos
Just in time for Halloween, Little Shop of Hairdos is a horror-themed salon and art gallery located inside a haunted building. Their TikTok is packed with bright-colored hairdos, skulls, and plenty of horror-themed videos. So creative and fun!
5. Matt Loves Hair
Mattloveshair’s TikTok has a wonderful range of affordable hair products and alternatives, styles for every occasion, and sweet giveaways. His fabulous aesthetic and bubbly personality bring so much energy to his page that it’s impossible not to get excited with him.
6. Awangarda Hair Beauty
Literally translating to “Avant-Garde,” this Poland-based studio encompasses the full meaning of the word with stunning haircuts and colors. Awangarda’s TikTok not only shows off their gorgeous style and colorwork, but their employees also post choreographed dance videos. Too cute!
7. Youssef Barber
Youssef, CEO of Diamond Cuts & Curl Sponge, is a hair tech in Riverdale, California. His TikTok is filled with sleek shaves, styles, and chops. Not to mention the hundreds of dreadlocks he’s cut away from his clients. His videos are fun to watch and we’re dying to get a copy of that “Have a Fresh Day” sign for the office.
Looking for more ways to become a better boss and leader? Our Manager’s Handbook to Salon Operations has everything you need to level up. Get your free copy now
Who should we feature? Who should we follow? Talk to us at [email protected].
Happy Halloween! 👻

Shanalie Wijesinghe
Content Strategy Director
Shanalie Wijesinghe is the Content Strategy Director at Boulevard. She lends her industry and platform expertise to both in-house staff and partner salons and spas. A salon industry veteran with more than 15 years of experience working for high-end luxury salons such as Sally Hershberger and BENJAMIN, Shanalie was previously Director of Education for Boulevard and blends her knowledge of the beauty and technology industries to help put the company’s partners and employees on the path to success. A Bay Area native and first-generation immigrant, Shanalie is a graduate of the Paul Mitchell School specializing in cosmetology, styling, and nail instruction.
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