A complete look at today’s most popular barbershop services, average prices, and what clients can expect before booking.

Why Barbershop Services Go Beyond Haircuts

The modern barbershop is no longer just about a quick cut and shave. Today’s clients expect a full range of barber services that rival those offered in salons and spas — from beard care and skin treatments to waxing and even shoeshines.

For shop owners, adding high-demand barbershop services can drive loyalty, differentiate your brand, and increase revenue. For clients, understanding available services (and typical barber prices) helps set expectations before booking.

Below is a comprehensive list of must-have services every barbershop should consider offering.

Essential Barbershop Services

1. Beard & Mustache Grooming

Facial hair services go far beyond simple trimming. Popular options include:

• Beard shaping and styling

• Hot towel treatments

• Conditioning and oil applications

• Mustache detailing

These treatments not only enhance your clients’ appearance but also provide a premium, pampering experience they’ll love.

2. Classic Cuts & Fades

Haircuts remain the cornerstone of any barbershop. From timeless tapers to trendy skin fades, a versatile service menu should include:

• Standard cuts for men and boys

• Fades and undercuts

• Long hair maintenance

• Creative hair designs and patterns

Tip for owners: Offer tiered barber prices based on complexity and barber expertise. Your top talent can command more for their services and dedication to their craft.

3. Straight Razor Shaves

Few services feel more iconic than a traditional razor shave. Clients pay extra for the precision, nostalgia, and luxury of:

• Pre-shave hot towel prep

• Shaving cream lather with a brush

• Close, professional straight-edge shave

• Aftershave treatment

This is often seen as the “signature” barbershop service. Clients love it. 

4. Hair Coloring & Gray Blending

Modern clients often request:

• Full hair coloring or bleaching

• Subtle gray blending for a natural, even look

• Root touch-ups for maintenance

Services like these also open the door for recurring appointments, which keep revenue steady and give clients confidence in their appearance.

5. Facials & Skin Treatments

Facials are no longer exclusive to spas. Barbershops offering skin care treatments stand out with services such as:

• Deep cleansing facials

• Exfoliation and moisturization

• Acne-reducing treatments

• Sun-damage repair

These enhance both skin health and the shaving experience. Older clients may be on the fence at first, but once they try it they’ll wonder how they ever lived without it. 

6. Professional Braiding

Clients often look for:

• Cornrows

• Box braids

• Locs

• Custom braid designs

Adding braiding and cuts in one visit makes your shop more desirable to clients. Training barbers in braiding can set a shop apart in competitive markets. 

7. Scalp Massage & Conditioning

A relaxing add-on that clients love:

• Relieves stress

• Stimulates scalp circulation

• Prepares hair for easier cutting

• Often paired with conditioning treatments

8. Waxing & Hair Removal

It’s no secret, most clients don’t want to deal with unwanted hair. Common services include:

• Eyebrow shaping

• Nose and ear waxing

• Cheek or neckline cleanup

Bundling these with haircuts as an add-on is a simple way to increase average ticket prices.

Barber Prices: What Clients Can Expect

Barber prices vary widely based on location, reputation, and complexity of the service. Here’s a general range (U.S. averages):

Tip for barbershop owners: Displaying clear barber prices on your menu builds trust, encourages upsells, and reduces hesitation from new clients.

FAQs About Barbershop Services

How can barbershops expand into services like facials or waxing?

By hiring licensed professionals, offering staff training, or partnering with beauty schools, barbershops can add spa-inspired treatments while maintaining credibility.

Are certifications required for barbers to add new services?

Yes and no, it depends on your state. Barbers may need additional certifications in areas like hair coloring, waxing, or skincare. Ongoing education ensures your team stays competitive.

How should barbershops market new services?

Update your service menu, promote before-and-after transformations on social media, offer first-time discounts, and encourage word-of-mouth referrals to build awareness and attract bookings.

Final Thoughts

Today’s most successful barber shops don’t just sell haircuts — they sell a full grooming experience. Expanding your barbershop services menu, offering transparent barber prices, and training your team to deliver consistently high-quality results will keep clients loyal and revenue strong.