Customer Success Story
How Elite Aesthetics Streamlined Medspa Management With Boulevard
- Location
- New York City (Broadway, Manhattan)
- Founded
- 2017
- Boulevard customer
- since 2024
- Focus
- Luxury medspa: lasers, injectables, topical treatments, aesthetics
- Founder
- Mariesa Porter, MSN, APRN, CANS
- Website
- Elite Aesthetics
- @eliteaestheticsnyc
Key Takeaways
- Elite Aesthetics saw a 71% increase in package sales and a 20% increase in pre-booked appointments after switching to Boulevard.
- Boulevard’s self-booking replaced a complicated process that forced clients to call in, increasing online bookings from the first week it was installed.
- HIPAA-compliant Forms and Charts consolidated clinical documentation into one format, with clients completing intake before appointments and providers accessing everything in a single view.
- SMS and email marketing with customizable templates streamlined campaign creation, with the social media team reporting Boulevard made their work “so much easier.”
- Real-time reporting gave the team monthly visibility into provider performance, fueling data-driven discussions and operational improvements.
Introduction
In 2017, Mariesa Porter founded a cutting-edge New York City medspa designed to be "a safer, more positive space for the aesthetic industry." From a one-room boutique to a COVID-safe mobile medspa to its current thriving Broadway location, Porter had all of the ingredients for business success. But with booking, charting, payments, and marketing spread across multiple disconnected platforms, none of them tailored to medspa operations, she needed software purpose-built for the industry to keep up.
Less talk,
more proof
- 71%
- Increase in package sales
- 20%
- Increase in pre-booked appointments
The Challenge: Running a Medspa on Software That Wasn't Built for One
Porter's existing tools weren't tailored to aesthetics, which made the practice almost impossible to operate. Booking, charting, payments, and marketing each lived in a different platform, and none of them were built around how a medspa actually works.
The Solution: One Aesthetics-Tailored Platform for Booking, Charting, and Growth
After hearing about Boulevard from an office manager, Porter began investigating and quickly realized the platform was exactly what Elite Aesthetics needed. Boulevard's self-booking made appointment management simple for the first time, and clients found it easy to use. But it was the depth of Boulevard's other capabilities, from HIPAA-compliant charting and reporting to SMS and email marketing, that convinced Porter she had finally found the aesthetics-tailored medspa software solution her practice needed.
“I am so glad we took a leap and switched to Boulevard. Having software specifically made for your business model makes such a huge difference in every aspect of day-to-day operations. We’re booking more appointments, running more efficiently, and our providers are thrilled at the difference.”
How We Helped
- No-brainer booking
- Self-booking replaced a complicated process that forced clients to call in. Front desk staff were freed from fielding calls, responding to emails, and manually booking, and online bookings increased from the very first week
- HIPAA-compliant forms and charts
- Clinical documentation consolidated into one unified format. From marking the face to documenting units of product, everything is visible in a single patient chart, and clients fill out forms before appointments to match the fast-paced expectations of NYC clients
- A smarter marketing solution
- SMS and email marketing with customizable templates made it seamless to gather content, create messages, and send to the database. The social media team reported it made their jobs “so much easier”
- Happier providers
- More intuitive workflows led providers to praise the switch, and more satisfied providers deliver better client experiences
- Drilling down on data
- Real-time reporting gave the team visibility into performance statistics, fueling monthly provider discussions and identifying areas for improvement
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