Boulevard Blog

Boulevard Blog: Page 2 of 29

Technician files woman's fingernails during a deluxe manicure.

Nail Salon Business Plan: The Sections Generic Templates Miss

Most nail salon business plans include elements standard to any business plan, including an executive summary and analyses of competitors an

Read Article
An open laptop sits on a slate table. The screen shows Boulevard's Reporting tools.

Franchise Management Software for Multi-Location Medspas

A multi-location medspa might look like one consistent brand on the surface. But behind the scenes, each locale may be running on its own sy

Read Article
A medspa manager holds a tablet, smiling as he welcomes medspa clients.

Medical Spa Franchise Basics: Costs, Rules, and Risks

Opening your own medical spa involves making decisions on every last detail, from the logo and treatment menu to hiring protocols and daily

Read Article
A salon professional and a client sit on a cream sofa facing each other in relaxed conversation during a service consultation.

How Do You Build a Salon Service Menu?

A strategic salon service menu guides clients toward the right service, answers their questions before they ask, and makes an add-on feel li

Read Article
Two smiling women review content together on a laptop in a photo studio with lighting equipment and a blue backdrop

Salon Marketing Plan: A Strategic Approach to Filling Your Calendar

A great team can always fix a bad haircut, but no one can resell yesterday’s open time slot. An empty chair is lost revenue, but an effectiv

Read Article
A salon employee helps a client check out at a front desk with a laptop and card reader.

How Credit Card Processing for Salons Works and How to Streamline It

How Salon Credit Card Processing Works Your salon’s POS payment processing system needs to move funds efficiently from a client’s card to th

Read Article
Stylists look over the day's schedule on a tablet.

How Do Salons Prevent Double-Booking Scheduling?

Two clients book the same time slot, but only one stylist is available. Suddenly your salon has a double-booking scheduling problem that thr

Read Article
A spa receptionist smiles while checking in a client at the front desk, representing the personalized client relationships spa email marketing is built to support.

Spa Email Marketing: Campaigns That Drive Rebooking

Spa email marketing often begins and ends with an occasional newsletter blast to your email list. That means your newest clients and most st

Read Article

Who Can Open a Medical Spa?

Ownership, licensing, and compliance tips for a profitable medical aesthetic business. Opening a medical spa blends healthcare with beauty

Read Article

How To Open a Medical Spa: A Step-by-Step Guide to Get Started

How To Open a Medical Spa: Your Guide for a Successful Launch TL;DR — How To Open a Medspa Want to know how to open a medical spa? There are

Read Article

Nail Salon Marketing: Strategies to Get and Keep Clients

A busy Saturday afternoon can feel like business is booming. But when new business depends mostly on foot traffic and word of mouth, those S

Read Article
An empty medical spa treatment room with an exam chair, desk, and blue privacy curtain.

Medical Spa Insurance Explained: What Every Policy Should Cover

A single malpractice claim can be costly for a medical spa, with expenses often as high as six or seven figures. While most medspa owners kn

Read Article
A medspa treatment room.

SEO Guide for Medspas: How to Rank Higher and Attract More Patients

When a potential patient searches for “medspa near me,” your practice battles for attention against everyone from dermatologists to day spas

Read Article

Mindbody Alternatives: Why Businesses Are Switching

Mindbody’s software platform keeps appointments lined up and payments moving, giving salons and medspas a reliable starting point for runnin

Read Article
A salon client with long, dark hair leans back for a hair wash.

Best Booking Sites for Hairstylist: What to Know Before You Choose

The best booking sites for hairstylists adapt as their businesses grow and evolve. What supports a small team that’s just getting started ma

Read Article

HIPAA-Compliant Medical Spa Software: A Buyer’s Guide

Do Medspas Use HIPAA-Compliant Software? What Owners Need to Know Medspas may feel more like self-care than healthcare, but HIPAA doesn’t dr

Read Article

Barbershop vs. Salon: Differences in Services, Pricing & Style

Find out which kind of haircare specialist is right for your next cut. Maybe you’re long overdue for a trim, or maybe you’re looking for a n

Read Article
A closeup of a woman smoothing moisturizer into her cheeks.

Aesthetician vs. Esthetician: Salary & Training Differences

An aesthetician and an esthetician both work in skincare, but the scope of what they can do is different. An esthetician focuses on cosmetic

Read Article

Salon Industry Statistics, Trends & Benchmarks for 2027

TL;DR U.S. market size (hair salons): ~$63.4B (2026). IBISWorld Hair & nail combined (U.S.): ~$90.4B (2024); ~$95.3B (2026). IBISWorld Busi

Read Article
An open laptop sits on a slate table. The screen shows Boulevard's Reporting tools.

The Numbers That Actually Move Your Business

Multi-million dollar salons, spas, and medspas still make decisions based on gut feeling and five open tabs. Boulevard's new reporting hub i

Read Article

How to Choose the Right Salon Software for Your Business

Disconnected systems can keep your operations working even if they don’t work well. Workflows like booking and inventory may run just fine o

Read Article
A medspa provider and patient smiling and talking at a table while a tablet running an AI medical scribe quietly listens in the background.

AI Medical Scribe for Medspas: Less Charting, More Care

Medspa providers devote significant time after every appointment completing documentation, pulling them away from patient care and other wor

Read Article
A woman smiles while looking at her smartphone. Text blocks show the contents of the messages on her screen; she's booking an appointment at a hair salon.

Appointment Reminder Templates You Can Use Right Now

Appointment reminders are easy to treat like routine administrative work, but the quality of the message carries significant revenue impact.

Read Article
A salon employee helps a client check out at a front desk with a laptop and card reader.

Benefits of BNPL for Merchants: A Medspa Owner’s Guide

Many businesses dedicate enormous budgets to attract clients interested in high-value purchases. Medspas often already have them. The challe

Read Article