We see you, healthcare workers. Let’s make sure everyone else will too during Frontline Fortnight.

Getting through COVID-19 is a challenge, but most of us have it easier than healthcare and hospital workers. These heroes are on the frontlines of this pandemic, helping everyone each day in ways that put them at risk. We can’t thank them enough for this essential task, but as beauty specialists, we can absolutely reward them and show that we care.

To make this dream a reality, we’re opening the doors for Boulevard salons to participate in Frontline Fortnight, the special event created by beauty specialists Amanda Shuttleworth and Jeremy Tardo. From May 23 to June 5, our participating salons — including Benjamin Salons, Sally Hershberger LA, Meche, and more — will offer free beauty services to any healthcare workers who walk through their doors. All they need to do is book an appointment and bring their ticket and hospital ID, and our grateful hairstylists will take care of the rest.

What we need from the beauty community are more volunteers! We want to spread Frontline Fortnight’s coverage as far as possible, which means we’ll need more stylists to take part. Participating salons can donate as little as one service or offer several appointments. Providing any number of appointment slots will help our first responders see how appreciated they truly are. If you’re interested, just sign up to show your availability.

To find out more, please visit the Frontline Fortnight website. If you’re a healthcare professional, you can also sign up for a ticket through their portal. We hope you can join us from May 23 to June 5 and give back to those who risk it all for our communities.