

When you’re in the hair game, there’s always more to learn — and professional hair shows are some of the best places to pick up new skills and strategies. If you’re new to the scene, a hair show is a professional event where stylists, barbers, and salon owners gather for hands-on education, product launches, competitions, and networking. From instructional seminars and showcasing the latest tech to creative competitions and networking, these events can help elevate your salon. With 2027 dates now announced, now is the time to research which upcoming hair shows and beauty events are worth the investment.
To that end, we’ve rounded up seven of the best hair shows and expos 2027 has to offer. From Anaheim to Miami and all throughout the United States, these conventions host world-class educational programming that draws tens of thousands of self-care professionals. Grab your suitcase — it’s time to go!
2027 Hair Show Calendar at a Glance
Here’s every hair show on our list in date order, so you can plan travel and education budgets early.
Event | Dates | Location |
Cosmoprof North America Miami | January 26–28, 2027 | Miami Beach Convention Center, Miami Beach, FL |
Premiere Anaheim | February 7–8, 2027 | Anaheim Convention Center, Anaheim, CA |
Be+Well New York | March 7–9, 2027 | Javits Center, New York, NY |
America’s Beauty Show | April 3–5, 2027 | Donald E. Stephens Convention Center, Rosemont, IL |
Data-Driven Salon Summit | May 15–17, 2027 | The Westin San Diego Gaslamp Quarter, San Diego, CA |
Premiere Orlando | June 5–7, 2027 | Orange County Convention Center, Orlando, FL |
Be+Well Las Vegas | June 12–14, 2027 | Las Vegas Convention Center, Las Vegas, NV |
Cosmoprof North America Las Vegas | July 13–15, 2027 | Mandalay Bay Convention Center, Las Vegas, NV |
The BTC Show | August 14–17, 2027 | Omni Fort Lauderdale, Ft. Lauderdale, FL |
Be+Well Florida | August 15–16, 2027 | Miami Beach Convention Center, Miami Beach, FL |
Premiere San Antonio | August 29–30, 2027 | Henry B. González Convention Center, San Antonio, TX |
Intercoiffure Fall Atelier | September 11–13, 2027 | Hilton Midtown, New York, NY |
Premiere Columbus | September 12–13, 2027 | Greater Columbus Convention Center, Columbus, OH |
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The best hair shows and expos 2027 has to offer
1. Cosmoprof North America - Miami, FL/Las Vegas, NV
Miami: January 26–28, 2027 | Miami Beach Convention Center
Las Vegas: July 13–15, 2027 | Mandalay Bay Convention Center
Cosmoprof North America is the leading business-to-business beauty trade show in the Americas. It connects salon owners, retailers, and distributors with brands and suppliers across hair care, skin care, nails, and more. The year opens with the fourth edition in Miami Beach, then the 24th Las Vegas edition returns to Mandalay Bay in July. At the 2025 Las Vegas show, more than 26,000 visits connected with over 1,068 exhibiting brands. Because it’s a B2B event, it’s best for salon owners looking for new product lines and retail partners.
Learn more about Cosmoprof Miami →
Learn more about Cosmoprof Las Vegas →
2. Premiere - Anaheim, CA/Orlando, FL/San Antonio, TX/Columbus, OH
Anaheim: February 7–8, 2027 | Anaheim Convention Center
Orlando: June 5–7, 2027 | Orange County Convention Center
San Antonio: August 29–30, 2027 | Henry B. González Convention Center
Columbus: September 12–13, 2027 | Greater Columbus Convention Center
Premiere Shows runs four events a year, each with its own regional flavor. Premiere Anaheim, formerly known as ISSE, heads into its fifth year as the West Coast’s go-to beauty event. Premiere Orlando, running for more than 30 years, is the largest of the four, with the industry’s biggest education lineup and show floor. Note that Orlando’s exhibit floor is closed on Saturday, June 5, which is education only. Premiere San Antonio is presented by SalonCentric. Premiere Columbus offers a smaller, CE-focused experience for deeper learning and networking. All Premiere shows are open only to beauty professionals and beauty school students, not the general public.
Learn more about Premiere Anaheim →
Learn more about Premiere Orlando →
Learn more about Premiere San Antonio →
Learn more about Premiere Columbus →
3. Be+Well Beauty and Wellness Show - New York City, NY/Las Vegas, NV/Miami Beach, FL
New York: March 7–9, 2027 | Javits Center
Las Vegas: June 12–14, 2027 | Las Vegas Convention Center
Florida: August 15–16, 2027 | Miami Beach Convention Center
Be+Well brings together two of the industry’s best-known events, the International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC), under one brand. The 2027 series is now produced by Forge, and the Florida show moves to a new home at the Miami Beach Convention Center. For salon pros, the New York show carries more than a century of IBS history and offers education in hair, makeup, and nails, plus business growth sessions and pro-only deals from 450+ exhibitors. The Las Vegas show features 400+ brands and 60+ education sessions.
Learn more about Be+Well New York →
Learn more about Be+Well Las Vegas →
Learn more about Be+Well Florida →
4. America’s Beauty Show - Rosemont, IL
April 3–5, 2027 | Donald E. Stephens Convention Center
Owned and produced by Cosmetologists Chicago, America’s Beauty Show (ABS) bills itself as the largest nonprofit beauty show in the U.S. The 2026 show drew a record 21,000+ attendees. In 2027, ABS returns with the theme PULSE and 350+ workshops covering 40+ hours of CE education. You’ll also find the Global Image Awards, competitions, and the President’s Party on Saturday, April 3. ABS also offers a dedicated student program for those still in cosmetology school. Note that no one under 14 is allowed on the show floor.
Learn more about America’s Beauty Show →
5. Data-Driven Salon Summit - San Diego, CA
May 15–17, 2027 | The Westin San Diego Gaslamp Quarter
Many shows focus on the creative side of hair, but you can’t run a successful salon without knowing your numbers. Produced by SALON TODAY and celebrating its 11th year, the Data-Driven Salon Summit is a hands-on experience for salon owners and managers. It helps you understand what your data is telling you and turn those insights into smarter decisions, stronger teams, and growth. For 2027, the summit moves from Austin to San Diego. Registration opens November 1, 2026. The Owner’s & Manager’s Pass is $499 through April 22 and $599 after. The SALON TODAY 200 Celebratory Dinner is ticketed separately.
Learn more about the Data-Driven Salon Summit →
6. The BTC Show - Ft. Lauderdale, FL
August 14–17, 2027 | Omni Fort Lauderdale
Behind the Chair’s BTC Show calls itself the largest hair industry event in the world. It packs three days of education and mainstage performances into 200+ classes for stylists, colorists, and salon owners. The highlight is the #ONESHOT Global Hair Awards, the hair industry’s photo competition, held as a separately ticketed event on Monday, August 16. If you want to see where hair trends are heading next, this is the show to watch.
Learn more about The BTC Show →
7. Intercoiffure Fall Atelier - New York, NY
September 11–13, 2027 | Hilton Midtown New York
Intercoiffure America Canada (ICA) is a network of top salon owners, and its Fall Atelier is one of the most exclusive events in the salon industry. Expect creative presentations, cutting and color showcases, and peer networking with some of the most successful salon owners in North America. The weekend also hosts the Intercoiffure Nouveau Contest, which honors new stylists with less than five years of experience. ICA events are for members and partners, who register through the member login. ICA also hosts regional events that offer an intimate look inside successful salons, plus an annual Spring Gathering. Spring 2027 dates haven’t been announced yet.
Learn more about Intercoiffure →
While jetting off to Las Vegas or New York may not feel like work, attending these professional events is a smart way to level up your skills and invest in your business. Pack your bags and get ready to expand your horizons — the best hair shows of 2027 are waiting!
FAQ
Can anyone attend a professional hair show?
Most professional hair shows are trade-only. Premiere shows, for example, are open only to beauty professionals and students enrolled in beauty school, not the general public. America’s Beauty Show doesn’t allow anyone under 14 on the show floor. Check each show’s registration requirements before you buy tickets.
When is Premiere Orlando 2027?
Premiere Orlando 2027 takes place June 5–7, 2027, at the Orange County Convention Center in Orlando, Florida. Saturday, June 5 is education only, and the exhibit floor opens Sunday, June 6.

Shanalie Wijesinghe
Content Strategy Director
Shanalie Wijesinghe is the Content Strategy Director at Boulevard. She lends her industry and platform expertise to both in-house staff and partner salons and spas. A salon industry veteran with more than 15 years of experience working for high-end luxury salons such as Sally Hershberger and BENJAMIN, Shanalie was previously Director of Education for Boulevard and blends her knowledge of the beauty and technology industries to help put the company’s partners and employees on the path to success. A Bay Area native and first-generation immigrant, Shanalie is a graduate of the Paul Mitchell School specializing in cosmetology, styling, and nail instruction.
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