Boulevard Blog

Powered by Women: The Beauty Workforce

Nearly 89% of beauty professionals are women. Explore how women power the salon, spa, and medspa workforce — and why their labor, care, and expertise fuel one of the fastest-growing industries in the U.S.

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Natural Hair Movement: From Activism to the Beauty Industry

Learn how the natural hair movement revolutionized the beauty industry. We’ll cover history, care techniques, and how to serve natural hair clients.

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A barber tending to a client in a chair covered in a black smock.

Online Booking

Great Hair, Bad Vibes: Why 71% of Clients Say Technical Skill Isn’t Enough

Learn how your self-care business can combine incredible treatments with fantastic service to win over first-time clients and build their loyalty.

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Salon Retail Sales: How to Sell More Products in Your Salon

Most salon owners put their energy into the in-salon client experience: the consultation, the styling technique, and getting someone to walk

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An aesthetics patient wears protective eyewear while receiving laser treatment on their face.

Aesthetics Marketing: 5 Strategies to Grow Your Business

Grow your brand, improve sales, and boost retention with these aesthetics marketing ideas The aesthetic medicine industry is booming. Report

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A seated person in a hair-cutting cape bends forward to allow another person, whose face is off frame, to clip their hair.

Client Retention Strategies That Work During a Salon Price Increase

Sometimes it’s necessary to implement a salon price increase, especially as operational costs rise and services evolve. With the right strat

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How to Increase Your Salon’s Clientele: 10 Proven Strategies

Imagine this: Your salon just had three strong months in a row. Clients gushed over their new looks, tipped well, and promised to come back.

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Rolled white towels on a soft blue blanket beside a glass bottle of botanical oil and small skincare jars

Medspa Price List: Treatment Costs and Building a Menu

The way you price your medspa treatments has a major impact on the business’ financial sustainability and reputation. If prices are too low,

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An aesthetics provider wearing blue gloves administers an injectable treatment to a client's neck in a bright treatment room

How to Start Your Own Aesthetics Business: Guide and Tools

Bringing your medspa vision to life in a competitive wellness market takes more than great marketing and an attractive service menu. The beh

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An aesthetics patient wears protective eyewear while receiving laser treatment on their face.

Mobile Booking Software for Salons: 4 Key Features

Mobile booking software can help salon owners streamline client appointment bookings and achieve fuller schedules. But a convenient digital

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Salon Budget Examples: Monthly Expenses by Business Type

Ask most salon owners about their revenue, and they'll have the numbers ready without thinking twice. But ask them where the money goes each

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