Customer Success Story
How Sit Still Kids Drives Healthy and Thoughtful Growth With Boulevard
- Locations
- 20+ across 13+ states, nearly 50 more in development
- Boulevard customer
- since December 2020
- Industry
- Children’s Salon / Franchise
- Website
- Sit Still Kids
Key Takeaways
- Sit Still Kids saw a 90% increase in appointments, 80% increase in retail sales, 20% increase in pre-bookings, and 10% increase in online bookings after switching to Boulevard.
- Boulevard provides a unified platform across all 20+ franchise locations, ensuring consistent branding, service listings, price structures, and client experiences regardless of which salon a family visits.
- Retail upselling jumped 80% after Boulevard’s interface began surfacing service and product add-ons inside booking and payment flows, including a last-minute pop-up at the register for extras like mini-manis, sparkle strands, and deep conditioning treatments.
- Opening new franchise locations became effortless with Boulevard: unified branding, service listings, and pricing mean a new location launches correctly from day one without manual configuration.
- Boulevard’s integrated support system, including AI-powered chat on every POS device and access to real-world experts during business hours, gives every staff member at every location immediate help without calling a central office.
Introduction
Sit Still Kids is a modern hair salon that offers premium cuts and styling services for children in a fun and family-friendly environment. It opened its first location in 2014 and has since grown into a successful franchise with over 20 locations across 13+ states, and nearly 50 more on the way. Scaling that fast meant finding salon franchise software that could keep every location on-brand, on-schedule, and connected to a single source of truth.
Less talk,
more proof
- 90%
- Increase in appointments
- 80%
- Increase in retail sales
- 20%
- Increase in pre-bookings
- 10%
- Increase in online bookings
The Challenge: Scaling a Children’s Salon Franchise Without Losing the Client Experience
Leslie Reeves, Owner and Director of Operations and Franchisee Development, needed a unified platform across all current and future locations so that clients enjoyed a seamless, high-quality experience no matter which salon they visited. With a growing franchise network, every new location had to launch with the same branding, services, and pricing as the rest, without losing the fun, family-friendly experience Sit Still Kids is known for.
The Solution: One Platform to Unify 20+ Locations and Power Franchise Growth
Sit Still Kids signed on to a partnership with Boulevard and "immediately fell in love with the company's aesthetic," Reeves said. Boulevard's robust suite of features and built-in support systems were exactly what a growing franchise needed: a single ecosystem handling booking, client profiles, payments, scheduling, and marketing across every location.
With unified branding, service listings, and price structures baked into the platform, each new franchisee launches with the same high-quality setup from day one. It's multi-location management built for salon businesses that plan to keep growing.
“I could sing the praises of Boulevard forever. The client experience that Boulevard offered was the same type of experience we wanted to bring to our clients. It was just a perfect fit.”
How We Helped
- All-in-one platform
- Boulevard handles booking, client profiles, payments, scheduling, and marketing in a single ecosystem across all 20+ franchise locations, giving leadership a centralized view of an ever-growing children’s salon operation
- Painlessly scalable growth
- Unified branding, service listings, and price structures mean new franchise locations launch correctly from day one. Reeves: “It’s easy to bring on new locations. Everything is exactly the way that it should be, and I know that the system is going to be correct when the location opens up.”
- Boosting top-line sales
- Boulevard’s interface surfaces service and product add-ons inside booking and payment flows, generating an 80% increase in retail sales. Before Boulevard, extras like mini-manis, sparkle strands, and deep conditioning treatments were rarely booked. A last-minute pop-up at the register drove sales for those services to “increase hand-over-fist.”
- Matching the client’s aesthetic
- Boulevard’s elegant, intuitive interface matches Sit Still Kids’ brand, offering an out-of-the-box experience that can be further customized. For a children’s salon that prides itself on being fun and luxurious for young clients, visual brand alignment matters
- Fully integrated support
- An AI-powered chatbot on every POS device at every location provides quick answers to basic questions. For more complex issues, real-world experts are available during business hours to help build workflows and develop sales and marketing strategies. Reeves: “I love the help chat.”
“Before, we would just focus on single services. Fun extras like mini-manis, sparkle strands, or even deep conditioning treatments would hardly end up being booked. By putting a last-minute pop-up for those services at the register, we’ve seen sales for those services increase hand-over-fist.”
