Customer Success Story
How a Software Upgrade Streamlined Ops Across Multiple Jeffrey LaMorte Salons
- Locations
- Frankfort, Lemont, Orland Park & Chicago, IL
- Boulevard customer
- since 2020
- Industry
- Multi-Location Salon and Spa
- Website
- Jeffrey LaMorte Salon
Key Takeaways
- Jeffrey LaMorte Salons cut no-shows by 43% and grew online bookings by 15% after switching to Boulevard.
- Retail sales rose 10% and gift card sales rose 10%, driven partly by a new retail-focused membership program.
- Boulevard's central dashboard lets founder Jeffrey LaMorte track activity and pull staff reporting across all four locations from one place.
- Marketing automation, used for both scheduled emails and one-time blasts, has brought in thousands of dollars in revenue from reminders and lapsed-client outreach.
Jeffrey LaMorte opened his first Chicagoland salon in Frankfort in 1994, mentored by his father Robert Jeffrey. Three decades later, LaMorte and business partner Kelly Glester now manage four thriving locations. But their software never grew with them, and by 2020, that gap was starting to show.
Less talk,
more proof
- 15%
- Higher online bookings
- 10%
- Higher retail sales
- 10%
- More gift card sales
- 43%
- Reduction in no-shows
The Challenge: Managing Four Salon Locations on Outdated, DOS-Based Software
Jeffrey LaMorte Salon ran on DOS-based software since 1994, and it showed no signs of scaling with four locations. Manual tracking and slow receptionist onboarding pushed LaMorte and Glester to look for a cloud-based system in 2020. Their IT lead presented several options, and Boulevard came out on top.
The Solution: Boulevard's Salon Management Software for a Growing Multi-Location Business
Boulevard's salon management software brought immediate improvements for LaMorte and Glester, especially in onboarding and client management. The user-friendly platform cut down on manual tasks and reduced how much staff was needed at the front desk. Online self-booking and automated confirmations cut cancellations and no-shows across all four locations.
How We Helped
- Smarter Scheduling
- A calendar that differentiates each part of an appointment, including processing time, makes better use of client and staff time
- Personalized Client Profiles
- Customizable client profiles make it easier to meet individual expectations, something LaMorte called "a game-changer"
- One Dashboard for Four Locations
- LaMorte can track activity and pull staff reporting across every location from a single dashboard
- A Retail-Focused Membership Program
- Boosted retail sales, replacing what used to be a binder full of paper contracts
- Automated Marketing
- Monthly emails and one-time blasts have brought in thousands of dollars from reminders and lapsed-client outreach
- A More Positive Team Culture
- Staff have more freedom over their schedules, which LaMorte says has made service providers more loyal
Jeffrey LaMorte Salon
I feel so much more connected to my clientele after switching to Boulevard. Our employees have higher job satisfaction, which has increased productivity. On top of that, Boulevard's customer support team is so responsive and helpful — I can't say enough good things about this company!
Looking Ahead
With four thriving locations and a team that's more engaged than ever, Jeffrey LaMorte Salons has the reporting, scheduling, and marketing tools in place to keep growing without losing the personal touch that's defined the brand for three decades.
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