Boulevard + Hello Sugar: A Fast Track to Franchise

Hello Sugar is a premier full-body and Brazilian waxing salon that uses an innovative membership model. Since opening in 2015, the brand has seen immense growth — and it shows no sign of slowing. But it needed a partner who could keep up with the needs of a growing franchise. When the Hello Sugar team tried Boulevard, they knew right away this was the forward-thinking partner they needed to continue expanding with ease.

Related Posts

Leap Into Success: Technology-Driven Growth

Boulevard’s Jozlyn Miller shares critical insights for self-care business growth — and how technology supports every step of the journey.

Read Article

How to Build A Spa Marketing Plan

Running and promoting your spa are two different things. You need a spa marketing plan that will highlight your most competitive features.

Read Article

Overcoming the 3 Biggest Challenges Facing Nail Salons in 2026

Discover the biggest nail salon challenges in 2026 and how to improve profitability with smarter pricing, retail strategies, compliance, and modern salon systems.

Read Article

Put the 15% Pledge Into Action by Stocking These Black-owned Haircare Brands

Stock these products from Black-owned companies to support the POC beauty community.

Read Article

Multi-Location Medspa Management: 5 Signs You're Ready to Scale

Opening a new location is all about timing. From healthy cash flow to a seamless tech stack, here are five signs the time is right for you to expand.

Read Article

Relationship Before Revenue: Why Salons Benefit From Waiting to Sell Products

Trying to build your customer base? Boulevard CEO Matt Danna shares advice on prioritizing relationships with first-time customers instead of trying to make a sale.

Read Article

From Survive to Thrive: 4 Steps to Take Now That Your Small Biz Is Profitable

From dialing in your branding to adopting the most effective tech, here’s how to reinvest profits to continue growing our business in a scalable way.

Read Article

Nail Services 101: Going Beyond the Mani/Pedi

Give your clients’ hands and feet the special treatment they deserve with this list of nail services.

Read Article

The Essential Guide for Maximizing Medspa Revenue

Maximize your medspa revenue by optimizing your business’s budget, creating worthwhile membership programs, and analyzing detailed business reports.

Read Article

Looking for more industry trends, tips, and insights?