Engineering at Boulevard: Meet Leo Nikkilä

Data is the secret to making clients feel truly understood. Read this guide to learn how to make every client visit personal and special.

Learn a simple client retention formula that measures salon loyalty while exploring practical strategies to drive repeat business and increase revenue.

Discover how Boulevard supports the self-care industry with the platform's AI capabilities.

Wild hair colors have gone mainstream. Here’s how your salon can stay ahead of the rainbow hair revolution.

More beauty business locations means more revenue, but it also means more noise. Cut through the chatter and find what matters with these reporting tips.

As a beauty business grows to multiple locations, managing gratuities can become more and more complicated. Here’s how to stay on top of tips.

February is the perfect time to make a commitment to supporting Black-owned beauty businesses. Read here for some of the many worth celebrating in February and beyond.

From “the Meg” to gold-infused products, Sally Hershberger is known for her effortlessly chic approach to hair. Here’s how the A-list stylist made it happen.

Boulevard shares beauty business name ideas and naming tips to help salon and spa owners build a brand that stands out and reflects their aesthetic.