Customer Success Story
How Face Foundrié Unlocked $60,000 in Revenue with a Click of a Button
- Locations
- 30+ and growing
- Boulevard customer
- since February 2022
- Industry
- Facial Bar / Multi-Location Skincare
- Website
- Face Foundrié
Key Takeaways
- Face Foundrié earned $60,000 in revenue system-wide in its first month using Boulevard’s Marketing Suite, with $41,000 of that coming from automated booking reminders alone.
- Automated campaigns save the marketing team roughly 15 hours a month that used to go into manually pulling segments and building emails.
- Boulevard’s custom report builder gives Face Foundrié the ability to share real-time performance data across all 30+ locations and with franchisees.
- Face Foundrié spends just $2 per booked appointment through Boulevard’s Marketing Suite, a low customer acquisition cost for automated campaigns.
Michele Henry couldn't find accessible, same-day skincare that fit into a busy schedule, so she built it herself. Since opening in 2019, Face Foundrié has grown to more than 30 locations, with more on the way, specializing in facials, lashes, brows, and skin. But scaling that fast meant Cheyanne Thurston, VP of Marketing, needed software that could keep up, and by February 2022, their old system no longer could.
Less talk,
more proof
- 30+
- Locations, with more on the way
- $60K
- Revenue system-wide in the first month
- 15hrs
- Saved per month with automated campaigns
- $41K
- In sales the first month from booking reminders
The Challenge: Finding Franchise Reporting Software That Could Scale Past 30 Locations
With new locations opening every few weeks, Cheyanne needed reporting that could keep pace and could actually be shared with franchisees. Her old system couldn't do either. Without accurate numbers to show the team, running the business got harder, not easier, as Face Foundrié grew.
Support was another sticking point. Cheyanne wanted to talk to a real person when something broke, and she wanted features she could turn on or off without a fight. Instead, features were buried deep enough that she and her team often gave up and stopped using them altogether.
The Solution: Boulevard’s Spa Management Software as Face Foundrié’s Marketing and Reporting Engine
Boulevard's spa management software gave Cheyanne the flexibility to build and share whatever data she needed across every location, no workaround required. When she flagged a gap around booking add-ons, Boulevard's product team built a fix that later rolled out to every Boulevard client, not just Face Foundrié.
The Marketing Suite's automated campaigns freed up roughly 15 hours a month that used to go into pulling segments and building emails by hand, time Cheyanne's team now spends on other priorities.
How We Helped
- Shareable, accurate reporting
- Custom reports give Face Foundrié and its franchisees real-time visibility into performance across every location
- Always-on automated marketing
- Recapture and rescue campaigns run without building a single new email
- Reminders that drive bookings
- Automated booking reminders alone generated $41,000 in sales the first month
- Low customer acquisition cost
- Booked appointments cost just $2 through the Marketing Suite
- Real human support
- A dedicated customer success manager replaced chatbot-only support
- Fast, easy onboarding
- New staff and new locations get up and running with a click
Face Foundrié
“Our receptionists pick up Boulevard in like a day versus the old system, where they needed two weeks. The aestheticians love it, it’s super easy to use on their iPad at their station, and the franchisees love being able to control more at their center.”
Looking Ahead
With 30 new locations on the way, Face Foundrié is scaling faster than ever. Boulevard's reporting and marketing automation are already built to support that growth, whether that means onboarding a new location with a click or sharing performance data with the next wave of franchisees.
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