Case Study: Hairroin Salon
Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence
through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H, to the Hairroin family.
Home to a team of the industry’s most talented and in-demand stylists, Hairroin has become the go-to destination for anyone looking for fashion-forward looks and superior service.
At the helm of that superior service in the LA location is Elvira Gardenas, who sat down with Boulevard to discuss some of the highs and lows Hairroin has faced on their journey
to success.
Read more below:

Related Posts

Diverse Clientele, Diverse Services: Expanding Services to Meet Inclusive Needs
Your beauty business wants to be more inclusive — but does it walk the walk? Discover how you can embrace diversity with expert tips from Sabrina Robinson.
Read ArticleLatest Hair Trends: In-Demand Haircuts and Colors for Salons
Discover the latest hair trends for 2026. From natural textures to the Prada Bob, Boulevard breaks down hairstyles clients will request all year long.
Read Article
Seasonal Massage Menu Ideas to Keep Clients Coming Back
Whether you’re looking to add some holiday cheer or getting ready for summer, these seasonal massage menu ideas will keep clients coming back for more.
Read Article
Be the Boss of Your Commission by Watching These Metrics
These are the most important KPIs beauty businesses should track to maintain sustainable growth.
Read Article
Barbershop Ads: 7 Strategies to Promote Your Business
Want to level up your ad game? Maximize the reach of your barbershop ads with these helpful tips.
Read Article.png&w=3840&q=75)
3 Reasons to (seriously) Promote Holiday Gift Cards
Crush your holiday revenue goals with a strong marketing strategy for 2020’s most important holiday money-maker: the gift card.
Read Article
AI Email Marketing: How Salons and Medspas Improve Results
Boulevard explores how AI email marketing helps salons and medspas personalize messages, automate campaigns, and turn more clients into repeat bookers.
Read Article
7 Next-Gen Spa Gadgets to Stretch Out the Spa Experience
These high-tech products will add value to your customers’ spa experience, boost profits, and help you increase future bookings.
Read Article
What Is an Aesthetician? Duties, Skills, and Where They Work
Do you know the difference between an aesthetician and an esthetician? It’s not a spelling mistake — learn who’s who in the world of beauty pros.
Read Article