Case Study: Hairroin Salon
Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence
through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H, to the Hairroin family.
Home to a team of the industry’s most talented and in-demand stylists, Hairroin has become the go-to destination for anyone looking for fashion-forward looks and superior service.
At the helm of that superior service in the LA location is Elvira Gardenas, who sat down with Boulevard to discuss some of the highs and lows Hairroin has faced on their journey
to success.
Read more below:
Related Posts
3 Popular Beauty Treatments for Men
From laser hair treatment to relaxing pedicures, spas can offer many services that benefit men’s health.
Read Article
5 Hair Salon Promotions That Bring In Clients
With the right hair salon promotions, you can engage existing clients and attract new regulars throughout the year.
Read Article
Medical Spa Advertising Made Easy
Medical spa advertising requires a light touch to do well — but follow these simple tips, and you’ll have customers for life.
Read Article
Skin Care Business: The Complete Guide for Business Owners
Starting a new skin care business or expanding current offerings? Learn about product regulations, get advertising tips, and discover more information inside.
Read Article
12 Salon Marketing Ideas for Your Business
If you’re struggling to bring in new clients, these salon marketing ideas are creative, effective ways to promote your business and increase bookings.
Read Article
Category 2 Peptides: 2026 FDA Changes and What They Mean for Medspas
Many peptides were removed from FDA Category 2 in 2026, but compounding isn’t yet authorized. Here’s what medspa owners need to know about these changes.
Read Article
Hair Is Political: Brush Up on Black Hair History
Black hair has always been political. As beauty professionals, it’s crucial to understand its historical legacy.
Read Article
Show Your Appreciation With These Mother's Day Salon Promo Ideas
With the right promotion, your salon can attract Mother’s Day clients while helping them feel like the queens they are.
Read Article
Lessons From the Best in Tech: Dyson, and How to Build Brand Cachet
Learn how Dyson's unique approach to creating must-have household appliances could also help your beauty business.
Read Article