How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts
Latest Hair Trends: In-Demand Haircuts and Colors for Salons
Discover the latest hair trends for 2026. From natural textures to the Prada Bob, Boulevard breaks down hairstyles clients will request all year long.
Read Article
How to Develop a Profitable Menu of Spa Services
Looking for spa menu ideas? Read this guide to learn what to prioritize for your business and find real-life examples from successful spas.
Read Article
No Shame in Good Skin Care: How to Talk to Your Clients About Acne
Acne comes with a social stigma that makes it hard to discuss. Find out how skin care pros can start the conversation.
Read Article
Slather, Rinse, Repeat: Sun-Safe Products That Won't Derail Your Beauty Routine
These are the sunscreen-based products you need to introduce SPF to all the most important areas of your everyday beauty routine.
Read Article
Best Spa Software for 2026: 7 Picks for Spa Owners
Boulevard breaks down the best spa software options, their most important features, and why purpose-built platforms are better than generic tools in 2026.
Read Article
Salons Are a Relationship Business: Here’s How to Get It Right
You can't buy a strong relationship with clients — you have to earn it. Here’s how to win over your customers.
Read Article
Protect Your Business With Medical Spa Charting Software
Boulevard breaks down what to look for in medical spa charting software and how to choose a HIPAA-aware platform that fits your operations.
Read Article
The Power of Testimonials: Transforming Client Experiences into Success Stories
Almost all consumers make decisions based on reviews and testimonials. Here’s how to leverage that positive feedback about your business.
Read Article
Boulevard Spotlight: Plump
Plump is a bespoke boutique that wants injectables to be as approachable and accessible as any other med spa treatment.
Read Article