Boulevard Blog

Great Hair, Bad Vibes: Why 71% of Clients Say Technical Skill Isn’t Enough

Learn how your self-care business can combine incredible treatments with fantastic service to win over first-time clients and build their loyalty.

The Modern Client Journey: Why 55% of Gen Z Checks Your Socials Before Booking

Learn why Gen Z clients care so much about your social media presence, which platforms they rely on, and what really matters to them in the self-care sphere.

Franchise vs. Corporate-Owned: Choosing the Right Expansion Model for Your Brand

What’s more important to your beauty business: Growth or control? We’ll help you answer that question with our guide to franchise and corporate-owned expansion.