Boulevard Blog

Powered by Women: The Beauty Workforce

Nearly 89% of beauty professionals are women. Explore how women power the salon, spa, and medspa workforce — and why their labor, care, and expertise fuel one of the fastest-growing industries in the U.S.

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Natural Hair Movement: From Activism to the Beauty Industry

Learn how the natural hair movement revolutionized the beauty industry. We’ll cover history, care techniques, and how to serve natural hair clients.

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A barber tending to a client in a chair covered in a black smock.

Online Booking

Great Hair, Bad Vibes: Why 71% of Clients Say Technical Skill Isn’t Enough

Learn how your self-care business can combine incredible treatments with fantastic service to win over first-time clients and build their loyalty.

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Nail Salon Marketing: Strategies to Get and Keep Clients

A busy Saturday afternoon can feel like business is booming. But when new business depends mostly on foot traffic and word of mouth, those S

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An empty medical spa treatment room with an exam chair, desk, and blue privacy curtain.

Medical Spa Insurance Explained: What Every Policy Should Cover

A single malpractice claim can be costly for a medical spa, with expenses often as high as six or seven figures. While most medspa owners kn

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A medspa treatment room.

SEO Guide for Medspas: How to Rank Higher and Attract More Patients

When a potential patient searches for “medspa near me,” your practice battles for attention against everyone from dermatologists to day spas

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Mindbody Alternatives: Why Businesses Are Switching

Mindbody’s software platform keeps appointments lined up and payments moving, giving salons and medspas a reliable starting point for runnin

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A salon client with long, dark hair leans back for a hair wash.

Best Booking Sites for Hairstylist: What to Know Before You Choose

The best booking sites for hairstylists adapt as their businesses grow and evolve. What supports a small team that’s just getting started ma

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HIPAA-Compliant Medical Spa Software: A Buyer’s Guide

Do Medspas Use HIPAA-Compliant Software? What Owners Need to Know Medspas may feel more like self-care than healthcare, but HIPAA doesn’t dr

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A closeup of a woman smoothing moisturizer into her cheeks.

Aesthetician vs. Esthetician: Salary & Training Differences

An aesthetician and an esthetician both work in skincare, but the scope of what they can do is different. An esthetician focuses on cosmetic

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Barbershop vs. Salon: Differences in Services, Pricing & Style

Find out which kind of haircare specialist is right for your next cut. Maybe you’re long overdue for a trim, or maybe you’re looking for a n

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