Boulevard Blog

The Modern Client Journey: Why 55% of Gen Z Checks Your Socials Before Booking

Learn why Gen Z clients care so much about your social media presence, which platforms they rely on, and what really matters to them in the self-care sphere.

Franchise vs. Corporate-Owned: Choosing the Right Expansion Model for Your Brand

What’s more important to your beauty business: Growth or control? We’ll help you answer that question with our guide to franchise and corporate-owned expansion.

Booking Bailout: Why 70% of Gen Z & Millennials are Abandoning Appointments

Learn what causes Gen Z and Millennial clients to abandon their self-care appointments during the booking process — and how you can stop it from happening.