How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts

4 Cool Spa Treatments for Hot Weather
When it’s warming up outside, these are the four cooling spa treatments you should consider adding to your service menu.
Read Article
How to Get Massage Clients: 5 Creative Ways to Grow your Business
Start growing your business with this practical and creative guide for how to get massage clients.
Read Article
How to Strengthen Your Medspa Social Media Marketing and Grow Your Business
Want to leverage your medspa’s online presence? Boulevard breaks down medspa social media marketing with tips to attract patients and drive bookings.
Read Article
POS System Features Every Spa Needs and How to Choose the Right One
Learn the POS system features spas need—from payments and inventory to mobile POS and hardware—and how to pick the best system for your business.
Read Article
Boulevard’s Series B Financing: Onward, Together.
Boulevard Co-Founder and CEO Matt Danna announces a $27 million Series B investment co-led by Index Ventures and Toba Capital, with participation from VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
Read Article
Mobile Booking Software for Salons: What To Look For
Learn about the best mobile booking software for salons that include scheduling, payments, and client management in one unified platform.
Read Article
Innovation and Inspiration: How Gen Z Will Change the Self-Care Industry
Generation Z is growing up — and changing the world. Here’s how their values impact the self-care industry.
Read Article
Why Offering Financing to Customers Closes More Appointments
Boulevard explains how financing can support your salon or medspa and walks through offering financing to customers to close high-ticket services.
Read Article
Massage Software: The Best Solutions for Scheduling and Billing
Massage software platforms make managing day-to-day operations easier, letting you focus on what matters. Learn more about ways to automate and optimize inside.
Read Article