How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts

Celebrating Latin America: Self-Care Businesses Transforming the Industry
We’re celebrating Latin America with a look at seven self-care businesses that are pushing the field forward.
Read Article
The Art of Group Bookings: Crafting a Premier Experience for Multiple Guests
Group bookings are a great way to fill schedules, and making every guest in the group feel like a star can unlock even more value. Here’s how to do it.
Read Article
Crafting a Business Expansion Plan for Your Beauty Biz
With the right business expansion plan, your beauty brand won’t just grow — it will thrive.
Read Article
AI Email Marketing: How Salons and Medspas Improve Results
Boulevard explores how AI email marketing helps salons and medspas personalize messages, automate campaigns, and turn more clients into repeat bookers.
Read Article
Salon Industry Statistics, Trends & Benchmarks for 2027
2027 salon industry statistics: U.S. market size, average revenue, profit margins, retention benchmarks, and the trends shaping salons right now.
Read Article
Payment Processing Outage Guide for Salons
Facing a payment processing outage? Learn how salons can troubleshoot issues, accept backup payments, and keep operations running smoothly.
Read Article
Grow Your Self-Care Business: How to Convert Your Sole Proprietorship to LLC
Ready to grow your self-care business? Our guide will help you convert sole proprietorship to LLC in just a few months. Learn more inside.
Read Article
Aesthetician vs. Esthetician: What Each Role Does and How They Differ
Learn about the differences between aestheticians versus estheticians when it comes to training, roles, services, and ideal work environments.
Read Article
The Aesthetics Business Owner’s Guide to the Credit Card Dispute Process
Learn how the credit card dispute process works and get actionable tips on protecting your business and boosting your chances of winning.
Read Article