Video • Interview
Education at Boulevard: Meet Shanalie Wijesinghe
Who: Shanalie
Role: Sales Engineer
Location: Oakland + Los Angeles, California
Where were you before Boulevard?
"Before Boulevard I was at Benjamin Salon (both NYC and Los Angeles,) and prior to that I was at Sally Hershberger, Los Angeles.
What do you 🖤about our industry?
"I love the feeling of equality. It's one of the few industries where men and women are paid equally."
Advice for salons marketing e-commerce:
"Instagram. Ten years ago none of us were on IG the way we are now. I've worked with people doing half a million dollars in sales annually, and 90% of that business is coming through instagram alone."
Advice for someone interviewing for Boulevard?
"Be open. You are going to learn about a world that you might not know about, especially if you're coming in from the Product or Engineering side. You're about to learn about some of the most interesting people you'll ever come across. This is definitely not going to be your typical B2B relationship."
OH from Shanalie on Slack
Quote of the Interview:
"No one ever changes the world being comfortable."
What kind of advice are you looking for? Salon management? How to grow your social media influencer? The best types of promotions to offer after reopening? We want to hear from you! Share your questions with us on Instagram or Facebook, or drop us a line at [email protected].
Related Posts
4 Simple Ways Your Beauty Biz Can Support Breast Cancer Awareness Month
Fundraising is just one way to get involved this October. Try any or all of these approaches to supporting breast cancer patients and research.
Read Article
Cosmetology License Requirements by State (Stylists: Bookmark This!)
Learn what your state requires to become a licensed cosmetologist, barber, nail technician, esthetician, instructor, and more.
Read Article
Fight for Fair Tips: Where 45B Stands and What You Need to Do About It Right Now
Discover how reinstating the 45B FICA tip tax credit would provide critical tax relief to personal care businesses like salons and spas, supporting small, women- and minority-owned establishments nationwide.
Read Article.jpg&w=3840&q=75)
Teaching Your Clients the Science of Skin Care
Understanding the science behind moisturizers and exfoliates makes it easier to introduce clients to skin care regimens.
Read Article
How to Improve Salon Inventory Management With New Software
Keeping your stylists supplied and your shelves full presents a constant challenge for salons. Here’s how modern salon inventory management can help.
Read Article
Patient Record Management: What Medical Spas Need to Know
Boulevard explains how patient record management for medspas works in one connected system, from HIPAA compliance and access controls to secure storage.
Read Article
6 Steps to Turn Your Medical Aesthetic Practice into a Scalable Business
Jessica Hunter shares a clear, six-step roadmap for transforming a medical aesthetic practice into a scalable, sellable business—focusing on financial visibility, provider diversification, systems, reporting, hiring, and strategic marketing.
Read Article
Why Payment Flexibility is Becoming a Competitive Advantage
Learn how Buy Now, Pay Later options like Affirm and Klarna help beauty and wellness providers boost treatment acceptance without discounting.
Read Article
Average Med Spa Revenue, Owner Salary & Profit Margins in 2026
Wondering how much med spa owners make in 2025? The average medical spa earns $1.8M–$2M annually, with owner salaries of $280K–$500K+ and profit margins of 20–25% (top spas reach 40%). See the latest benchmarks and strategies to boost revenue.
Read Article