Boulevard Walk Ins: Gilded Hair Co.

From the wolf cut to the blunt bob, this article covers the hairstyles your Gen Z clients will be clamoring for when they're in the chair.

These 6 innovative spa trends, including red light therapy and ultherapy, are hot and ready to make your spa some money.

Learn about the 15% Pledge and take the non-profit’s three steps toward a more equitable and inclusive future for the Beauty industry.

Boulevard breaks down the most popular medspa treatments, how to price them, and how to build a service menu that drives retention and revenue.

Fall is more than the lead-up to the holidays. Here’s how you can make the most of your quiet period, from investing in your staff to hosting seasonal parties.

Is the skin care business profitable? With product differentiation, personalization, and automation on your side, you can maximize margins at your medspa.

As a colorist at Benjamin Salon in LA, Jess Gonzalez works with every color of the rainbow. Here’s how she got her start and created some of her iconic looks.

This article explores four ways to support BIPOC beauty in 2021 and beyond, from following celebrity stylists to stocking the right products.

When launching a new beauty business, its name should make a positive first impression. Here’s how to choose a brow or lash business name that stands out.