How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts
How to Start Your Own Lash & Brow Business: The Ultimate Guide
Wondering how to start your own lash business or get your brow business off the ground? Start with this guide.
Read Article
How to Write an Aesthetic Business Plan for Your Medspa
An aesthetic business plan is the first step to opening your dream clinic. This guide will walk you through it, from market research to financial projections.
Read Article
How Rachel Bodt Colors With Kindness
Learn how empathy informs world-class colorist Rachel Bodt’s approach to hair styling and running a business.
Read Article
This Time It's Personal: How to Make Every Client Feel Like a Regular
Personalization is more important than ever for retaining clients and optimizing revenue. Discover how the right software can help inside.
Read Article
Medical Spas vs. Day Spas: A Business Model Breakdown
Learn the differences between medical spas versus day spas. Compare services, staffing, and oversight needs to choose the right model for your business.
Read Article
Spa Management: 4 Best Practices to Improve Your Business
From smart booking to report wizardry, this guide will teach you spa management best practices to help you conquer your schedule, inventory, and more.
Read Article
What's a Client Intake Form? Salon & Medspa Guide + Templates
Learn about The Medical Spa Show, The Aesthetic Show, and more in our guide to the best medspa shows of 2026.
Read Article
From Owner to Seller: How to Take Control of Your Business's Financial Future
You’ve established great self-care businesses — but are you ready for retirement? Last Client of the Day guest, and Thrive Business Services owner Randi Rose discusses how you should plan for your financial future.
Read Article
AB5 + Salon Owners: How Boulevard Can Help
Learn how Boulevard salon software can help California salon owners stay in compliance with Assembly Bill 5.
Read Article