How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts
3 Salon Offers To Give New Clients
Start every new client off with a salon offer they can’t refuse and an experience they won’t forget.
Read Article
Average Med Spa Revenue, Owner Salary & Profit Margins in 2026
Wondering how much med spa owners make in 2025? The average medical spa earns $1.8M–$2M annually, with owner salaries of $280K–$500K+ and profit margins of 20–25% (top spas reach 40%). See the latest benchmarks and strategies to boost revenue.
Read Article
Y2K Madness: The 2000s Styles Making a Comeback
Chunky lowlights? Liberal hair straightener usage? There’s no denying it — the hairstyles that made the 2000s hella good are back again.
Read Article
The Modern Client Journey: Why 55% of Gen Z Checks Your Socials Before Booking
Learn why Gen Z clients care so much about your social media presence, which platforms they rely on, and what really matters to them in the self-care sphere.
Read Article
Best Salon Booking Apps: Top Picks for Scheduling & Management
Learn top tips for choosing a salon appointment app, see what features and benefits to look for, and compare four popular tools to find the perfect fit.
Read Article
Boulevard Spotlight: Hairroin Salon
Learn how celebrity hairstylist Janine Jarman turned Hairroin Salon into the fashion-forward beauty drug that Los Angelenos just can’t quit.
Read Article
Mastering Medspa Advertising: Tips and Strategies for Success
Read this guide to medspa advertising to find out the most important ways to expand your brand’s reach, spread your message, and build revenue.
Read Article
Want to Be a Hair Stylist Assistant? Get the Low-Down Here
Here’s everything you need to know about getting a job as a hair stylist assistant and building a career for yourself in the beauty world.
Read Article
Aesthetics Marketing: 5 Strategies to Grow Your Business
Optimize your online presence and boost return on ad spend with these tried-and-true aesthetics marketing tips. Learn more inside.
Read Article