How Freecoat Nails Polishes its Client Experience With Boulevard

Freecoat Nails is a non-toxic nail and beauty bar franchise with five locations across North and South Carolina. The company turned to Boulevard in early 2021 to support its growth while staying true to its mission of delivering high-quality, environmentally conscious services. After struggling with unreliable legacy software that couldn’t handle group bookings, automated reminders, or consistent customer support, Freecoat adopted Boulevard’s all-in-one client experience platform and quickly saw measurable results: a 10% increase in service sales, 15% increase in gift card sales, 12% increase in gratuities, and a 78% reduction in no-shows.


Learn how Boulevard supported Freecoat’s success—read the full case study.

Related Posts

Become an Aesthetics Advertising Pro With These 5 Strategies

Here’s how to effectively leverage aesthetics advertising and bring new clients into your medspa.

Read Article

Brow & Lash Business Names: How to Catch Your Clients’ Attention

When launching a new beauty business, its name should make a positive first impression. Here’s how to choose a brow or lash business name that stands out.

Read Article

Eyelash Extension State Requirements: What You Need to Know for Your Business

Learn the eyelash extension state requirements for all 50 states, plus practical guidelines on labor, insurance, and sanitation, by reading this guide.

Read Article

Behind the Look: How Mastering Color Made Jess Gonzalez a Rising Star

As a colorist at Benjamin Salon in LA, Jess Gonzalez works with every color of the rainbow. Here’s how she got her start and created some of her iconic looks.

Read Article

Clean Girl Aesthetic: The Black & Brown Women Who Did It First

The “clean girl aesthetic” is one of today’s most viral TikTok trends. Is it cultural appropriation? Learn why the look’s true origins are so important.

Read Article

It’s Time to Address Gender and Racial Disparities in Self-Care Capital Access

Financial institutions are rife with gender and racial biases that disproportionately affect the self-care industry. It’s time to change the narrative.

Read Article

Vegan Beauty Products: Boost Retail Sales and Client Trust

Learn how stocking vegan beauty products can grow your salon or spa's retail revenue, and find out how to choose and introduce the right products.

Read Article

Introducing Boulevard’s Best: Bite-Sized Benchmarks for the Busy Business Owner

Explore the first installment of Boulevard’s Best, a series offering concise industry benchmarks for busy self-care business owners.

Read Article

Keeping It Real: Why Modern Spas Are Moving From Indulgence to Wellness

Self-care is not an indulgence, but an essential part of life. That’s the new mantra for spas as they swap 24K gold facials for wellness services.

Read Article

Looking for more industry trends, tips, and insights?