Customer Success Story
How SkinRN Aesthetics Built a Seamless, Zero No-Show Client Experience with Boulevard
- Locations
- 1 (opening a second in 2026)
- Boulevard customer
- since 2023
- Industry
- Medical Aesthetics / IV Vitamin Therapy
- Website
- skinrnaesthetic.com
Key Takeaways
- SkinRN Aesthetics increased service sales by 40% and membership sales by 20%, growing total revenue 20% after switching to Boulevard.
- Automated reminders and online booking helped SkinRN cut no-shows to zero, a full 100% reduction.
- Boulevard’s client profiles give the team instant treatment history, making it easier to personalize care and recommend follow-up services.
- As founder Dana Veney prepares to open a second location and grow her team, Boulevard’s platform is already built to support that expansion.
Dana Veney, a registered nurse, founded SkinRN Aesthetics in 2022 after seeking a career shift toward healing through artistry. Based in Roseville, California, SkinRN merges beauty with wellness, offering treatments like IV vitamin therapy and skin tightening. But before finding Boulevard, Veney tried three different software platforms, none of which could keep pace with her growing practice.
Less talk,
more proof
- 40%
- Increase in service sales
- 20%
- Increase in membership sales
- 20%
- Higher revenue
- 100%
- Reduction in no-shows
The Challenge: Finding Software Built for a Growing Medical Aesthetics Practice
Dana Veney tried three different software platforms before Boulevard, and none of them worked. Clunky interfaces slowed down her staff and clients, scheduling was a constant headache, and support could rarely answer a basic question. Each transition promised more than it delivered, leaving Veney to patch around problems instead of running her practice.
The Solution: Boulevard's Medical Spa Software as SkinRN's New Operational Backbone
After testing several platforms, Veney found that Boulevard's medical spa software delivered what the others could not. Its intuitive design streamlined booking for clients and gave providers instant access to client profiles, freeing up more time for hands-on care. That efficiency shows up directly in Veney's numbers, and in how smoothly her team moves through a full day of appointments.
SkinRN Aesthetics
“The future is bright for SkinRN Aesthetics. We’re continuing to grow, opening a second location, hiring more staff, and Boulevard will be running behind the scenes to keep it all together and make it possible.”
How We Helped
- Faster day-to-day operations
- Intuitive design helps the team move through appointments more efficiently and see more clients
- Zero no-shows
- Automated text and email reminders cut no-shows to zero
- Anytime online booking
- Clients can book any time, day or night, without calling the office
- Deeper client insight
- Client profiles track treatment history and provider notes in one place, making it easier to recommend the next service
- Stronger client relationships
- Personalized, automated email marketing (like birthday messages) builds loyalty
- Seamless payments
- Securely stored card details keep checkout smooth, even when appointments run long
- Reliable support
- Fast, knowledgeable help during setup and beyond
