Video

Boulevard Walk Ins: Nova Arts

Step into Nova Arts - a sustainable salon in the heart of Downtown LA where artistry, expression, and community transformation take shape.   

In this episode of Boulevard Walk In, we meet Sal, a true maestro whose journey began in a garage and evolved into a global career shaping hair—and lives. From his roots in Mexico to cutting-edge work at elite salons, Sal’s passion for connection and personal growth shines through every cut, color, and conversation.

With Nova Arts, Sal has created a safe, inclusive space where clients are encouraged to explore their individuality and where sustainability and education guide the mission forward. This is hair with heart, purpose, and power.

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