How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients

Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.

Related Posts

Aesthetician vs. Esthetician: What's the Difference?

Learn about the differences between aestheticians versus estheticians when it comes to training, roles, services, and ideal work environments.

Read Article

Optimizing Tip Management Across Multiple Salon Locations: A Guide for Owners

As a beauty business grows to multiple locations, managing gratuities can become more and more complicated. Here’s how to stay on top of tips.

Read Article

The Economic Case For Salons and Personal Care

Masks may make it harder to see, but the lipstick effect is still in place for the salon industry.

Read Article

Salon Email Marketing Tips: How to Get More Bookings

Learn how great email campaigns can improve bookings and revenue. Get salon email marketing strategies that keep clients engaged and coming back.

Read Article

Nail Technician Salary: How Much Money Do Manicurists Make?

How much is in a nail tech’s average paycheck? From tips to commissions, explore the intricacies that affect a nail technician’s salary.

Read Article

The Weather Outside is Frightful: Educating Clients on Cold-Weather Hair Damage

Winter can be brutal on your clients’ hair — here’s how to keep them educated on cold-weather care and earn their trust at the same time.

Read Article

How to Be a Good Salon Manager: 6 Tips to Master the Trade

Want to know how to be a good salon manager? It isn’t about being a better stylist, but a better leader for your team.

Read Article

Multi-Location Medspa Management: 5 Signs You're Ready to Scale

Opening a new location is all about timing. From healthy cash flow to a seamless tech stack, here are five signs the time is right for you to expand.

Read Article

3 Signs It's Time to Update Your Legacy Payroll System

If you’re spending far too much time calculating payroll, it might be time for a system upgrade.

Read Article

Looking for more industry trends, tips, and insights?