How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts

This Week in Beauty Social: 7 TikTokers You Should Follow
These are the TikTok trendsetters everyone in the beauty industry should keep an eye on.
Read Article
Cracking the Code of Creatures of Habit: 5 Marketing Hacks for Barbershops
Struggling to grow your barbershop business? Follow these 5 crucial marketing tips to attract new clients and improve customer loyalty.
Read Article
Medspa Nurse Salary Guide: 2026 Benchmarks
Explore medspa nurse salary benchmarks in 2026, including aesthetic nurse pay and nurse injector earnings, and how Boulevard helps medspas manage staff.
Read Article
Massage Therapy Certification: Requirements and Pathways
Boulevard breaks down massage therapy certification requirements, license types, and training so practitioners can launch their careers with confidence.
Read Article
How Stylists Can Help Their Clients With Postpartum Hair Loss
Boulevard breaks down postpartum hair loss for stylists, including what causes it, how long it lasts, and how to support clients through it.
Read ArticleHow HAIR HAS NO GENDER™ is Helping Salons Create Gender-Affirming Spaces
HAIR HAS NO GENDER™ is transforming the hair and salon industry by providing training and resources to create inclusive, gender-affirming spaces. Learn about their mission and how you can support their work to ensure every client feels loved and accepted.
Read Article
Diversity Isn't Black & White: Listening to Asian Beauty Advocates
Asian beauty does not get the attention it deserves, and it’s time to put an end to that. Here are some Asian beauty advocates who share the need for change.
Read Article
Boulevard's Best: Why You Shouldn't Underestimate the Power of Client Referrals
Boulevard's Best: Why You Shouldn't Underestimate the Power of Client Referrals
Read Article
Beauty Business Name Ideas: How to Name Your Salon
Boulevard shares beauty business name ideas and naming tips to help salon and spa owners build a brand that stands out and reflects their aesthetic.
Read Article