Video
Boulevard Walk Ins: Plump
In this episode, we sit down with Richelle, operations and partnerships executive at Plump®, to talk about how the brand is redefining modern wellness—and what it takes to scale it successfully.
Richelle shares her journey from the Ian Schrager Company, where she helped support the acquisition of Morgans Hotel Group, to leading expansion efforts for fast-growing wellness brands like HigherDOSE. Now at Plump®, she breaks down how operational excellence, hospitality-driven experiences, and smart technology come together to support growth.
We also dive into why Plump® chose Boulevard, and how the platform supports their multi-location operations, from streamlined scheduling and consistent guest experiences to centralized reporting and scalability. Whether you’re an operator planning expansion or a wellness brand focused on efficiency without sacrificing experience, this conversation is packed with practical insights.
Related Posts
Freaky Friday: Counting Down 5 Surprising Beauty Superstitions
2023 is going to get very superstitious — the writing’s on the wall. Read our guide to the superstitions your salon should watch out for.
Read Article
Multi-Location Medspa Management: 5 Signs You're Ready to Scale
Opening a new location is all about timing. From healthy cash flow to a seamless tech stack, here are five signs the time is right for you to expand.
Read Article
Booth Rental Salon Agreements: Examples and Best Practices
In this booth rental salon agreement guide, we’ll define key sections, offer examples, and explain how to build a document that protects your salon.
Read Article
How to Continue Your Hair Stylist Education via Social Media
Learn how social media supports hair stylist continuing education, and get tips for encouraging your salon staff’s development through ongoing training.
Read Article
The Top 8 Medspa Shows of 2026 You Shouldn’t Miss
Learn about The Medical Spa Show, The Aesthetic Show, and more in our guide to the best medspa shows of 2026.
Read Article
Master Medspa Email Marketing With These 5 Tips
Whether you want to fill in a slow day or attract lapsed clients, email marketing can help. Read here for 5 crucial Medspa email marketing tips.
Read Article
POS System Features Every Spa Needs and How to Choose the Right One
Learn the POS system features spas need—from payments and inventory to mobile POS and hardware—and how to pick the best system for your business.
Read Article
Better Tech, Better Talent: How Your Software Impacts Staff Loyalty
Salon management software isn’t just for managing clients, it’s important for keeping your staff happy, too
Read Article
Lessons From the Best in Tech: Limbitless' Bespoke Bionics & Knowing Your Niche
Limibitless Solutions has used bespoke cosmetics to empower and inspire its audience. Read here for important lessons from their strategy.
Read Article