Why I Made The Switch to Boulevard

The ‘90s are back, and these nostalgic styles prove it. Here’s how to prepare for the season’s hottest trends while rocking the perfect playlist.

Running and promoting your spa are two different things. You need a spa marketing plan that will highlight your most competitive features.

Learn how gift card fraud can cause costly credit card chargebacks — and how you and your staff can spot red flags to stop it from happening.

Improve salon staff retention with proven strategies that help you reduce turnover, boost morale, increase productivity, and build a stronger team.

Discover tips and strategies for bumping up revenue at your medspa business.

Ready to start using AI marketing tools to grow your beauty business? Read our guide for expert advice on how to get the most out of them.

Once you’ve got a dream salon space, it’s time to make a salon recruiting plan to hire the stylist team of your dreams

Is your beauty business ready for spring? Read our ultimate marketing guide to leveraging trends, seasonal events, and your own data to maximize success.

Creating an inclusive self-care environment is an ongoing process. Here’s how your technology can help make your salon or spa more LGBT-friendly.