Video • Interview
Education at Boulevard: Meet Shanalie Wijesinghe
Who: Shanalie
Role: Sales Engineer
Location: Oakland + Los Angeles, California
Where were you before Boulevard?
"Before Boulevard I was at Benjamin Salon (both NYC and Los Angeles,) and prior to that I was at Sally Hershberger, Los Angeles.
What do you 🖤about our industry?
"I love the feeling of equality. It's one of the few industries where men and women are paid equally."
Advice for salons marketing e-commerce:
"Instagram. Ten years ago none of us were on IG the way we are now. I've worked with people doing half a million dollars in sales annually, and 90% of that business is coming through instagram alone."
Advice for someone interviewing for Boulevard?
"Be open. You are going to learn about a world that you might not know about, especially if you're coming in from the Product or Engineering side. You're about to learn about some of the most interesting people you'll ever come across. This is definitely not going to be your typical B2B relationship."
OH from Shanalie on Slack
Quote of the Interview:
"No one ever changes the world being comfortable."
What kind of advice are you looking for? Salon management? How to grow your social media influencer? The best types of promotions to offer after reopening? We want to hear from you! Share your questions with us on Instagram or Facebook, or drop us a line at blog@blvd.co.
Related Posts
Electronic Prescriptions Software: A Guide for Medspas
Explore the best electronic prescription software of 2026 and learn how medspas can choose the right solution for compliance and efficiency.
Read Article
Gift Card Fraud: How to Protect Yourself This Holiday Season
Learn how to combat gift card fraud at your self-care business. Analyze reports, vet client IDs, and train your staff to spot the warning signs.
Read Article
AI and the Self-Care Client Experience: Embracing the Possibilities
Discover how Boulevard supports the self-care industry with the platform's AI capabilities.
Read Article
Clean Slate or Full Plate? How Self-Care Businesses Migrate Their Data
Wondering how to migrate your data as you move to new self-care business software? Here’s why the “less is more” approach may be best.
Read Article
Taboo Topics: Top Treatments for Female Hair Loss
Female hair loss is an uncomfortable topic but is one worth talking about with your stylists so they can help clients who have these issues.
Read Article
The Psychology of Pricing: Maximizing Client Value While Maintaining Profits
Learn why higher prices can enhance perceived value and be more effective at generating revenue than bargains.
Read Article
Y2K Madness: The 2000s Styles Making a Comeback
Chunky lowlights? Liberal hair straightener usage? There’s no denying it — the hairstyles that made the 2000s hella good are back again.
Read Article
We’re Here, We’re Queer: 30 Fabulous Influencers to Follow for Pride Month
Get beauty tips and celebrate #Pride Month this June with a list of 30 of the brightest influencers from the #LGBTQ+ community.
Read Article
Beauty Appreciation or Appropriation? The Cultural Divide.
Adele in Bantu knots. Kardashians in cornrows. When it comes to the adoption of black hairstyles by non-BIPOC communities, is it cultural appreciation or appropriation? Catherine LaCroix explores.
Read Article