Video • Interview
Education at Boulevard: Meet Shanalie Wijesinghe
Who: Shanalie
Role: Sales Engineer
Location: Oakland + Los Angeles, California
Where were you before Boulevard?
"Before Boulevard I was at Benjamin Salon (both NYC and Los Angeles,) and prior to that I was at Sally Hershberger, Los Angeles.
What do you 🖤about our industry?
"I love the feeling of equality. It's one of the few industries where men and women are paid equally."
Advice for salons marketing e-commerce:
"Instagram. Ten years ago none of us were on IG the way we are now. I've worked with people doing half a million dollars in sales annually, and 90% of that business is coming through instagram alone."
Advice for someone interviewing for Boulevard?
"Be open. You are going to learn about a world that you might not know about, especially if you're coming in from the Product or Engineering side. You're about to learn about some of the most interesting people you'll ever come across. This is definitely not going to be your typical B2B relationship."
OH from Shanalie on Slack
Quote of the Interview:
"No one ever changes the world being comfortable."
What kind of advice are you looking for? Salon management? How to grow your social media influencer? The best types of promotions to offer after reopening? We want to hear from you! Share your questions with us on Instagram or Facebook, or drop us a line at blog@blvd.co.
Related Posts
It's Not Easy Being Green, But Can it Drive ROI?
See how FACE FOUNDRIÉ generated $60,000 in system wide revenue in one month and saved 15 hours using Boulevard’s automated marketing tools.
Read Article
You Put WHAT in Your Hair? The Truth Behind DIY Hair Treatments
Avocados, apple cider vinegar, lemon juice… do these DIY hair treatments actually have benefits? The answer is more complicated than you think.
Read Article
Stop Ghosting Clients With These Virtual Receptionist Solutions
These five virtual receptionist solutions will make sure your team never misses a call and never leaves a client hanging.
Read Article
Spa Booking Systems: What They Are and How To Choose One
Learn what a spa booking system is, its benefits, and what features to look for when you’re choosing the right software for your business as it grows.
Read Article
How Technology Supports the Welcome Stage of the Client Experience
Welcome clients to your beauty business with a friendly staff, an efficient check-in procedure, and some technological tools to streamline the process.
Read Article
7 Influential Women in Beauty You Should Follow
Beauty isn’t just an industry, it’s a community. So let’s celebrate a few of the women leaders who make it something special.
Read Article
Brow & Lash Business Names: How to Catch Your Clients’ Attention
When launching a new beauty business, its name should make a positive first impression. Here’s how to choose a brow or lash business name that stands out.
Read Article
How Technology Supports the Nurture Stage of the Client Experience
Technology can power the nurture stage of the client experience. Learn how to leverage automation and personalized communication for loyal return clients.
Read Article
5 Steps to Start Your Own Spa Business
Planning to start your own spa business? Read these five tips to hone in on what’s important and build for success with less stress.
Read Article