Video
Boulevard Walk Ins: Plump
In this episode, we sit down with Richelle, operations and partnerships executive at Plump®, to talk about how the brand is redefining modern wellness—and what it takes to scale it successfully.
Richelle shares her journey from the Ian Schrager Company, where she helped support the acquisition of Morgans Hotel Group, to leading expansion efforts for fast-growing wellness brands like HigherDOSE. Now at Plump®, she breaks down how operational excellence, hospitality-driven experiences, and smart technology come together to support growth.
We also dive into why Plump® chose Boulevard, and how the platform supports their multi-location operations, from streamlined scheduling and consistent guest experiences to centralized reporting and scalability. Whether you’re an operator planning expansion or a wellness brand focused on efficiency without sacrificing experience, this conversation is packed with practical insights.
Related Posts

Boulevard Spotlight: Heyday Skincare
Heyday Skincare makes customers partners in their own skincare, a business philosophy that’s allowed the brand to flourish and expand.
Read Article
3 More Resolutions Every Beauty Biz Should Make (and Keep) in the New Year
New year, new you. Read here for some realistic goals you can use to glow up your salon in 2023.
Read Article
Black-Owned Beauty Businesses to Celebrate in February and Beyond
February is the perfect time to make a commitment to supporting Black-owned beauty businesses. Read here for some of the many worth celebrating in February and beyond.
Read Article
4 Ways AI is Transforming the Beauty and Wellness Industry in 2025
Discover how AI is transforming beauty and wellness in 2025—from smart booking to personalized service—helping businesses boost efficiency, revenue, and client satisfaction.
Read Article
Trash These TikTok Trends: Separating Beauty Wisdom From Viral Nonsense
TikTok beauty videos garner millions of views and set global trends — but are they actively harming people? Discover how to separate fact from fiction inside.
Read ArticleSalon Cancellation Policy Guide With Templates and Examples
Get a practical guide to building a salon cancellation policy that protects your revenue, sets the right expectations, and improves client experiences.
Read Article
The Dream Team Blueprint: Stefanie Fox Shares Salon Recruiting Secrets
Secrets to building a successful salon recruiting strategy straight from Stefanie Fox, the founder of Talent Match.
Read Article
How to Start a Barbershop: The Complete Guide
Wondering how to start a barbershop? Read this guide to learn the startup costs and early tips you should have in mind.
Read Article
Why Investing in Medical Spa Inventory Management Software Improves Efficiency
Is your medical spa inventory out of control, or taking too much time to track? Read here for info on how inventory management software can help.
Read Article