Boulevard Walk Ins: Plump

In this episode, we sit down with Richelle, operations and partnerships executive at Plump®, to talk about how the brand is redefining modern wellness—and what it takes to scale it successfully.

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Richelle shares her journey from the Ian Schrager Company, where she helped support the acquisition of Morgans Hotel Group, to leading expansion efforts for fast-growing wellness brands like HigherDOSE. Now at Plump®, she breaks down how operational excellence, hospitality-driven experiences, and smart technology come together to support growth.

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We also dive into why Plump® chose Boulevard, and how the platform supports their multi-location operations, from streamlined scheduling and consistent guest experiences to centralized reporting and scalability. Whether you’re an operator planning expansion or a wellness brand focused on efficiency without sacrificing experience, this conversation is packed with practical insights.