Video
Boulevard Walk Ins: Plump
In this episode, we sit down with Richelle, operations and partnerships executive at Plump®, to talk about how the brand is redefining modern wellness—and what it takes to scale it successfully.
Richelle shares her journey from the Ian Schrager Company, where she helped support the acquisition of Morgans Hotel Group, to leading expansion efforts for fast-growing wellness brands like HigherDOSE. Now at Plump®, she breaks down how operational excellence, hospitality-driven experiences, and smart technology come together to support growth.
We also dive into why Plump® chose Boulevard, and how the platform supports their multi-location operations, from streamlined scheduling and consistent guest experiences to centralized reporting and scalability. Whether you’re an operator planning expansion or a wellness brand focused on efficiency without sacrificing experience, this conversation is packed with practical insights.
Related Posts
Lessons From the Best in Tech: Dyson, and How to Build Brand Cachet
Learn how Dyson's unique approach to creating must-have household appliances could also help your beauty business.
Read Article
Booth Rental Salon Agreements: Examples and Best Practices
In this booth rental salon agreement guide, we’ll define key sections, offer examples, and explain how to build a document that protects your salon.
Read Article
The Psychology of a Positive Salon Experience: Understanding Client Expectations
How can you create the perfect salon experience? It all starts with understanding your clients’ motivations and giving them personalized service.
Read Article
Navigating Salon Success with Creative Strategies
Read about four creative, data-driven strategies to find success for your salon in this guide from Boulevard’s senior education manager Jozlyn Miller.
Read Article
The More You Know: 6 Tech Innovations to Make Your Spa Healthier
These 6 innovative spa trends, including red light therapy and ultherapy, are hot and ready to make your spa some money.
Read Article
10 Best Practices Self-Care Business Owners Can Apply Right Now by Summer Layton
How did Summer Layton open a successful medspa business with no previous self-care industry experience? Learn about the best practices that lead her there.
Read Article
The Economic Case For Salons and Personal Care
Masks may make it harder to see, but the lipstick effect is still in place for the salon industry.
Read Article
Hair Salon Profit Margin: How Much Do Owners Make in 2026
How can salon and spa owners boost their profit margins without alienating clients? What is a “good” profit margin, anyway? We’ve got answers.
Read Article
Salon Financing: How to Raise Capital for Your Beauty Business
Salon financing takes time, effort, and hustle. But with the right strategy, you can acquire capital to lift your beauty business to the next level.
Read Article