Video
Boulevard Walk Ins: Plump
In this episode, we sit down with Richelle, operations and partnerships executive at Plump®, to talk about how the brand is redefining modern wellness—and what it takes to scale it successfully.
Richelle shares her journey from the Ian Schrager Company, where she helped support the acquisition of Morgans Hotel Group, to leading expansion efforts for fast-growing wellness brands like HigherDOSE. Now at Plump®, she breaks down how operational excellence, hospitality-driven experiences, and smart technology come together to support growth.
We also dive into why Plump® chose Boulevard, and how the platform supports their multi-location operations, from streamlined scheduling and consistent guest experiences to centralized reporting and scalability. Whether you’re an operator planning expansion or a wellness brand focused on efficiency without sacrificing experience, this conversation is packed with practical insights.
Related Posts

Better Tech, Better Talent: How Your Software Impacts Staff Loyalty
Salon management software isn’t just for managing clients, it’s important for keeping your staff happy, too
Read Article
The Client-Centric Approach: How Estheticians Can Craft Personalized Experiences
Explore the secrets to creating personalized experiences for estheticians.
Read Article
CYA: How to Stop Worrying by Learning to Love Liability Insurance
Liability insurance is an important part of any hair and beauty salon business. Learn about the different types of insurance, how much it costs, and more.
Read Article
3 Salon Offers To Give New Clients
Start every new client off with a salon offer they can’t refuse and an experience they won’t forget.
Read Article
Behind the Look: Hollywood's It Girls Transformed by Flavia Lanini
Learn how Flavia Lanini wowed Hollywood with the transformative Massage Effect to combat puffiness, reduce cellulite, and make you feel revitalized.
Read Article
Managers as Mentors: Reinventing the Salon Management Paradigm
Many beauty businesses are struggling to keep their staff. Learn how a new approach to manager-staff relationships can boost employee retention rates.
Read Article
7 Super Easy Tips for Hair Salon Advertising
Use these simple steps to ensure your hair salon advertising gets the results you want to build a happy and loyal clientele.
Read Article
The Case for Medspa Memberships
Medspa memberships increase revenue and loyalty by giving clients incentive to keep coming back.
Read Article
Thriving in Simplicity: Why Single-Service Beauty Businesses Triumph
By leaning on expertise and unique client experiences, self-care businesses don’t need to rely on comprehensive service menus.
Read Article