Is Boulevard Worth It? Here's Everything Included in Your Subscription.

Every Boulevard subscription includes a full operating system, not just a booking calendar. That means client self-scheduling and Precision Scheduling (Boulevard's AI-driven booking engine), a built-in CRM with detailed client profiles, integrated payment processing, custom reporting, and a marketing suite for email and SMS campaigns. Security and compliance, such as PCI, SOC 2, and HIPAA coverage, come standard, along with onboarding support, staff training through Boulevard Academy, and ongoing customer support. Plans are tiered (Essentials, Premier, Prestige), so things like staff seats, texting/email allotments, and storage scale with your business, and add-ons like Forms, QuickBooks sync, or ePrescribe are available if you need them.

No. Boulevard automatically includes marketing, reporting, and integration support. Some features, like text and email marketing, are priced based on usage. For instance, SMS messaging is billed by volume, and you'll be charged for automated campaigns based on the appointments they generate. However, usage tiers and separate fees for these types of integrations is common, and what Boulevard's software includes automatically is far beyond the competition's.

Boulevard is priced per location, so a 3-location brand pays for 3 locations. In exchange, every location is fully connected — you get one centralized dashboard, synced client and booking data, and unified reporting across your whole business. There's no separate system to manage per site, and pricing scales predictably as you add locations, so growing your brand never means losing visibility into it.

Boulevard automatically syncs sales and payment data into QuickBooks online nightly. These after-hours syncs reduce errors from manual data transfers and keep all your financial data up to date. However, the QuickBooks integration is an add-on—it's not included in your base subscription.

Boulevard POS is the payment and checkout layer of Boulevard's client experience platform, not a standalone retail terminal. It runs on Boulevard Duo, a card reader with contactless payments and discreet tipping, paired with the Boulevard Duo app on iPad. Because it's built into the same platform as booking and client profiles, checkout pulls directly from a client's appointment and history, so you can process payments, track inventory, and manage memberships and packages without switching tools.

Yes, Boulevard is built specifically for hair, spa, and beauty salons, not adapted from generic retail software. It handles online booking, client CRM, POS, marketing, and reporting in one platform, so front desk and stylist teams aren't toggling between systems. Boulevard works best for salons with an established team; the value compounds as staff and client base grow. A true single-chair operation may not need everything Boulevard offers yet, but it's built to scale with you as you add providers or locations.

Yes, especially for established, multi-chair barbershops focused on growth and consistent operations. Precision Scheduling manages walk-in and booked appointments together, while Boulevard Payments covers tip prompts, commission tracking, and booth-renter payouts. Typically, shops with several barbers on staff use these features to consolidate what would otherwise be separate systems. Boulevard tends to fit best once a shop has grown past a single operator, since that's where centralized scheduling, payments, and reporting start paying off.

Yes, Boulevard is a great option for medspas looking for a single system to balance high-touch, luxurious client experiences and strict clinical documentation protocols. 1 in 5 medspas in the U.S. already use Boulevard. Features like HIPAA-compliant data handling, efficient medical charting, and image markup are built directly into the platform on top of other features wellness businesses need.