How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients

Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.

Related Posts

8 Boulevard Customers Worth Celebrating During Pride and Beyond

For Pride Month, we’ve highlighted eight businesses that take special care to make LGBTQ clients comfortable, whether they’re owned by queer people or not.

Read Article

Helping Your Business Stay FTC Compliant With Click-to-Cancel

Wondering how the FTC’s new click-to-cancel rules will affect your self-care business? Here’s what you need to know and how to prepare.

Read Article

Umbrellas and Coalitions: Is a Joint Loyalty Program Right For Your Salon?

To survive in a competitive market, some retailers turn to joint loyalty programs. Which option is a good fit for your salon?

Read Article

Who Can Open a Medical Spa?

Learn who can open a medical spa, what license you need to open a medical spa, and how to build a compliant medical aesthetic business.

Read Article

Clean Girl Aesthetic: The Black & Brown Women Who Did It First

The “clean girl aesthetic” is one of today’s most viral TikTok trends. Is it cultural appropriation? Learn why the look’s true origins are so important.

Read Article

Best Hair Shows 2026: 8 Hair Upcoming Events to Watch Out For

What are the best hair shows 2026 has to offer? We’ve rounded up 8 professional events where you can find new strategies for business success.

Read Article

Salon Cancellation Policy Guide With Templates and Examples

Get a practical guide to building a salon cancellation policy that protects your revenue, sets the right expectations, and improves client experiences.

Read Article

How to Develop a Profitable Menu of Spa Services

Looking for spa menu ideas? Read this guide to learn what to prioritize for your business and find real-life examples from successful spas.

Read Article

It’s Time to Address Gender and Racial Disparities in Self-Care Capital Access

Financial institutions are rife with gender and racial biases that disproportionately affect the self-care industry. It’s time to change the narrative.

Read Article

Looking for more industry trends, tips, and insights?