Industry • Best Practice
Spa and Salon Software - The Case for a Dedicated Beauty Business Platform
Feb.23,2022By Boulevard Staff
If you're still using one-size-fits-all software to run your salon or spa, you’re making your job harder than it needs to be.
Picking out the right spa and salon software was probably the furthest thing from your mind when you were first starting out. However, if you, your clients, and your staff are still stuck with using an afterthought for a core part of your business every day, it's time to reconsider. The same one-size-fits-all software that helps power the cafe next door and the gym down the street will never serve the unique needs of your business as well as dedicated spa and salon software can.
Integrating a tech solution made to suit your needs means the end of inconsistent client experiences when interacting with your brand online. It means no more hours wasted getting staff up to speed as they struggle to find what they need among a sea of unnecessary features or scrambling to find the right data points to help with their growth. It means getting help from dedicated support staff, rather than struggling to figure things out on your own.
Let's get into the specifics of how the right spa and salon management software can remove obstacles you may not have realized were present and how to choose the right solution for your business.
Spa and salon software isn’t a tool, it’s a member of the team
Social media is essential, but a new client's first meaningful interaction with your brand begins the moment they start booking their appointment. If they’re doing so online, a generic business front end will leave them with a generic impression that will fade as soon as they close the tab. A customized self-booking experience will make them feel like they’re getting the star treatment before they’ve even walked in the door. The ideal spa and salon software will set you up with a user experience that's built to be elegant and easy for them from the word "go," while also offering further flexibility and customization if desired.
Your spa and salon software’s work continues after your client arrives for their appointment. Rather than sweating over how to best integrate external payment systems, your software should already account for cardless point-of-sale payments that cover multiple types of services and products all in one transaction. You can upgrade the entire experience by ensuring that your software links up seamlessly with fast and stylish point-of-sale hardware, for clients who want the luxe feeling to last up until the very last moment of their visit.
Your business' software platform should also give you a helping hand in bringing clients back. Personalized client profiles should offer instant access to previously purchased services and products right when they're needed most, helping your staff build up personalized plans for all members of your clientele. Then built-in integration with loyalty apps and special offers will make sure customers want to come back the moment they walk out the door.
Happier staff with better schedules
Truly intelligent spa and salon software should make life easier for employees, too. Rather than just recording appointments and shifts, your software should be ready and willing to crunch the numbers on their behalf. Modern machine learning applied by dedicated software can even create precision scheduling that cuts out unwanted downtime between appointment slots, resulting in more productive and fulfilling workdays. Making sure it's easy for employees to find and reference the schedule is just as important, ideally with automatic formatting and color-coding that lets everybody find what they need without squinting and searching.
Salon and spa management tools with built-in reporting help you keep track of top performers, as well as employees who need some more support. Easily exportable data means every member of your staff has exactly what they need and when they need it to make the biggest possible impact, without forcing anyone to pore over pages of data points.
With a purpose-built set of spa and salon management software in place, employees won't have to worry about trying to fit a square peg in a round hole as they carry out their most common daily tasks. Fewer unneeded features mean a shorter learning curve for new employees as well as less frustration overall, but the ideal software can easily grow as much as you need it. For instance, a set of extensible APIs will allow you to customize your software's form and function on the employee side as well as the client side. In other words, your software should have everything you need and nothing you don’t. Simple!
Never gonna give you up
If you've ever sat on hold for an hour, only to finally get a support rep who just runs through a list of generic questions instead of actually trying to understand your issue, you already know what you don't need when you're looking for tech support. Working with a solution that's tailor-made for your kind of business means your relationship with your software provider can go far beyond the traditional roles of tech support and customer service. Agents entrusted with the task of assisting you should be able to produce solutions that give you maximum impact with minimum headache. That’s what you’re paying for!
If you're running a salon or spa, you have a lot to gain by dropping one-size-fits-all products in favor of dedicated salon and spa management tools. Picking one to help underpin your business for years to come is an important decision, and Future You will really appreciate it if you do your research before settling on something that might not quite fit your needs. You deserve a software solution that works with you — not against you.
Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today.