Make your job easier with automated campaigns, social media integration, and more

As a medspa manager, you already have a lot on your plate. The last thing you need is to constantly struggle with your medical spa marketing software. Outdated workflows and a lack of integrations can add more time to already time-consuming tasks and friction to the client journey, making it more challenging to provide quality care.

Time for an upgrade. The right medspa marketing software can make your life easier by helping you reach new audiences, maximize your ad spend, and stay compliant while freeing up valuable time and resources to spend on the things that matter. Here’s how.

Automate (almost) everything with medical spa marketing software

You don’t just want to run your medspa business — you want it to grow. But you already have your hands full without running campaigns and coordinating outreach for a growing client base.

Don’t fret — your medspa marketing software is here to help. For instance, the right medical spa marketing software is extremely good at sending out email or text message blasts to your entire client base (or a filtered audience) if you have an upcoming promotion or want to fill some last-minute cancellations. Just create your message, choose the recipient group, and click schedule or send — your software will automatically personalize each message with each client’s name and other details and shoot it off to their inboxes in an instant.

But the best options can go even further. Schedule long-term treatment plans with your clients, and your marketing software will automatically send appointment reminders to keep their next visit top of mind. You can even set up promotional emails that deliver offers on recommended products or add-ons that would complement each client’s treatment schedule — all with automations that require minimal extra lift.

Social media integration makes it easier to book

If you’re not providing new and recurring clients a way to book online, you’re potentially leaving money on the table. We’ve found that 80% of clients who book online will go on to book their second appointment, so any marketing effort to acquire new clients should be able to meet them where they’re at.

Online booking takes many forms. A mobile-friendly form on your website is a great way to capture those appointments, but many new clients prefer to book directly on their favorite social media platforms — likely through an ad where they discovered your business in the first place. 

To capture this interest and convert it into a first-time booking, the best medical spa marketing platforms will include integration tools that sync up with platforms like Facebook and Instagram. These tools place a prominent “Book Now” button on your social media profiles, allowing prospective clients to provide any necessary information and get them well on their way to their first appointment.

No more lost bookings, no more miscommunication — just easy, instant conversions.

Dig into your data

Where do your clients live? How did they find you? Which services sell the most, and which ones need some extra attention?

Previously, medspas had to hunt for this information, whether that meant diving into their books or asking clients directly through surveys. These methods are time-consuming, and gathering information by hand can lead to incomplete datasets.

Want to find out how your Google and Meta ad campaigns help you track conversions and return on ad spend? Add custom events to your self-booking dashboard, and your medical spa marketing software will track each interaction. That gives you concrete metrics about what’s being clicked, who’s clicking it, and whether those clicks convert into bookings. 

The best software will also feature robust data analytics tools that can easily generate reports to give you whatever info you need. Find out the average lifetime value of your clients, whether first-time bookings convert into second visits, and even which ZIP codes generate the most revenue, all based on info you’ve collected from client profiles, annual sales, and other data points.

You can then use this information to make better decisions about how to build processes — improve client onramps, develop systems that train providers on how to create more customized, long-term service plans, and boost client acquisition and retention efforts. Many digital marketing tools even include segmentation capabilities, which use anonymized data to target specific client groupings and create more effective advertising campaigns that speak directly to their needs.

Keep it HIPAA compliant

All of your marketing efforts won’t matter if your platform isn’t taking data security and privacy as seriously as your practice management software. HIPAA compliance is a critical requirement for every medspa and determines how you need to use and safeguard protected health information (PHI). Keep the following tips in mind to ensure your marketing software keeps client data compliant with necessary legal requirements.

• Your marketing platform should deliver a steady stream of security updates and keep any potentially sensitive data encrypted at rest and while in transit to prevent PHI from falling into the wrong hands.

• Avoid disclosing patient information in marketing messaging. SMS communication should be limited to discussing appointment bookings, with more in-depth medical questions or requests reserved for HIPAA-compliant channels.

• Get client authorization before using their data, whether you’re using their results in a before-and-after comparison or sending out email ads. Display your privacy policy somewhere easily accessible on your website, and always provide an opportunity to opt out of marketing channels. Your marketing software can help you manage this with auto-generated unsubscribe options.

The perfect medical spa marketing software should act as a natural extension of your business. With built-in HIPAA guardrails, seamless integration with existing workflows, and automated campaign delivery, your software will help you deliver your marketing message at scale, helping you grow in the short term and for the long haul.