Industry • Best Practice
Medical Spa Marketing Software: The Complete Guide
Jul.26.2022By Boulevard Staff
Here’s a breakdown of medical spa marketing software, from emails to automation.
The medical spa industry is booming right now, with a projected growth rate of 12.2% from 2017 to 2025. There are plenty of opportunities for medspa professionals to line their bank accounts between now and then, but you’re going to need the right marketing tools to reach your max earning potential. Here’s a complete breakdown of how medical spa marketing software can help boost your biz.
Use marketing automation software to keep clients engaged
Loyalty programs, VIP programs, and birthday rewards are all superb examples of automated marketing offers that keep clients coming back. Many of these types of rewards are common at coffee stands, clothing stores, and restaurants, but medical spas can also use automated marketing to stay at the top of clients’ minds. Let’s say you have a client that received a botox injection three months ago. Automated medical spa marketing software can reach out to the client when it’s time for a touch-up. They maintain their fabulous look, you book an appointment without additional work. Win-win!
Marketing automation platforms are ubiquitous across industries and boast a wide range of features. That also means that there’s a broad range of price points, with options starting at less than a hundred dollars a month and extending all the way to a few thousand. You’re well aware that marketing gets expensive, so make sure you’re doing some cost-benefit analysis for the software you choose for your medspa. Many marketing platforms will track the leads they create, so you’ll know if the software you’re using is paying for itself right out of the gate.
Reward your clients with unique offers
The beauty industry is all about building relationships with clients, but that hinges on them coming back for repeat appointments. If you want to build a good rapport, then you should be rewarding your clients consistently, whether that’s with a discount, expedited appointment, or early product drop. But manually keeping track of every client’s rewards is just going to lead to empty bottles of extra-strength Excedrin littering your trashcan. Medical spa marketing software can automate the process, sending rewards to your clients after they have an appointment, reach certain spending milestones, or on special occasions.
Medical spa marketing software should be an all-in-one solution
Despite your best efforts, you may have trouble finding medical spa marketing software that accelerates your business growth at the pace that you’re hoping. Shifting to software with universal, broad-ranging features can help save you time and money, letting you focus your never-dwindling energy on the big picture work. On top of the thorough marketing suite tools that are packaged with basic software, turnkey solutions will include features like POS support, inventory management, client scheduling, and more. By using a complete solution, attracting new and returning medspa business is possible without spending on multiple apps.
Your marketing must be HIPAA compliant
There are plenty of software solutions out there for traditional salons and spas, but as a medspa professional you’ve got more to consider. You’re bound under patient privacy laws, which limits some of your marketing capabilities because you can’t share the cosmetic medical treatments clients are receiving. Ensuring HIPAA compliance while also getting valuable reviews, posting before and after photos, and any other marketing that could result in accidentally sharing client information can be frustrating. Triple-check to make sure that the software you’re using is HIPAA compliant, because there can be serious ramifications if it isn’t. HIPAA violations can cost tens of thousands of dollars per incident, so the safeguards that HIPAA-compliant medical spa software provides — secure messaging, cloud storage, and hosting services — are worth it. It’s best to err on the side of caution any time you’re working with patient information, even when it doesn’t feel clinical.
Email marketing will help you bag more business
Email marketing is one of the most tried and true methods of engaging clients. It may not be the flashiest, but the email marketing industry is expected to grow to $17.9 billion by 2027, more than double the $7.5 billion market cap it had in 2020. You definitely want to pick up new business alongside this boom, but running email campaigns is time-consuming. Luckily, automated medical spa email marketing can handle everything from sending out birthday rewards to alerting clients of a new opening in your schedule, keeping you away from your desk and in front of customers. But it’s important to know what your goals are when you start a new email campaign. Boulevard’s Marketing Suite, for instance, features automated campaigns that can help you reconnect with lost clients, fill slow days, and more. Those turnkey solutions we mentioned? The Boulevard Marketing Suite is exactly that. Our comprehensive medspa solutions package is designed to make your business as profitable as possible and to let you get back to the work that matters: helping people feel as confident as possible.
Have big plans for your medspa? Be sure to grab your free copy of our latest medspa guide, Five Secrets to Running a Medspa: A Manager's Guide to Success. Download now