The idea of selling a brand you've built from the ground up is exciting. But the reality is...a bit more complicated. Watching once small beauty brands (regardless of luxury level) sell for 5–50 times their sales numbers is wild. But more than the prospect of doing the same for your own brand, it makes you wonder how to achieve this kind of valuation. After all, what set Olaplex apart from other popular brands that it went public to gain a $15 billion USD valuation?
If you’re wondering where to begin calculating the worth of your beauty brand, it all starts with the foundations of solid workflows. If you've got a scalable model for a product or services business and multiple locations that run *swimmingly* without your daily input, you're halfway there.
The formula looks a bit different for retail vs. services brands, but this blog will offer a framework to know your brand's true value and put you on a path to a sale.