As a salon owner, there are two key questions to ask: “How do clients choose a salon?” and “Why do clients stay loyal to a salon?” Understanding the answers is the secret to long-term success for your shop — and there’s more to it than “Great stylists at low prices.”
We recently published a report titled The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience. In it, we surveyed 800 beauty service consumers in the US to understand how they choose a salon and what services they seek. Here are a few key insights that will help you get more clients through the door — and keep them loyal for the long haul.