Salon equipment must be functional but never overlook the brand aesthetic. It doesn’t matter whether your salon style is traditional, modern, vibrant, or calming, but it does need to be consistent. The most straightforward place to start is often with decorations, since visual flair says a great deal about your brand identity.
Here are some salon decorating tips to keep in mind:
Make a good first impression
Your waiting area is the first thing clients see when entering the salon and it sets the tone for the entire experience. Even if clients are only sitting for a few minutes, find ways to make the space appealing.
Adding a few plants can add visual variety while creating the illusion of privacy between seats.
Some clients may need a space to charge their smartphones, so consider a well-placed charging station.
If your brand is family-friendly, consider having a few toys or children’s books to keep kids busy while parents get their hair done.
Note: Be sure to follow regional guidance regarding reception areas in light of COVID-19. Download Boulevard’s full salon equipment guide for the latest information.
Choose a consistent color scheme
Color is a big part of any brand aesthetic, so be sure to pick something that will resonate with clients. Warm colors like orange or pink represent happiness and optimism, while purple emphasizes luxury and romance. Whatever mood you wish to set, color goes a long way.
Get creative with mirrors
Waiting areas may be the first thing clients see, but they look at mirrors the most. Add a little personality to your workstation with uniquely shaped frames. Alternatively, put some pictures of friends and family for a comfortably relaxed tone.
Show off what makes you unique
Your salon may already have unique physical details that set the tone for you. Do you have visible brick walls? Use them for a selfie station! Any exposed beams or ductwork? Paint them or use hanging plants as decorations. If the overall aesthetic is consistent, there’s no reason you can’t find room to be creative — and these touches will stand out to discerning clients.
Gain additional decorating tips from our recent guide, “5 Salon Decorating Ideas To Make Your Shop Pop.”
Choosing the right salon equipment can be a challenge, but it’s not impossible, either. Any beauty expert who understands their customers and has a clear vision can pick the perfect item that makes everyone happy. If you remember to keep form and function in mind with every purchase, you’ll find yourself in a salon that clients simply love to visit.