A visit to a hair salon is a uniquely passive experience for your customers, as they’re forced to sit still for extended periods, sometimes in odd positions. Think about where their eyes are likely to wander during an appointment, and give them something pleasing to look at. You’ve probably not given any thought to the ceiling over your wash stations, for example, despite the fact that you have clients staring at it every single day. You don’t have to emulate the Sistine Chapel (but kudos to you if you do), but you should at least be thinking about the overall appearance. At a minimum, it should be clean, in good repair, and not shining a light directly in your client’s face.
Examine every part of your salon, from the front door to the storage closet. It’s all speaking to your clients, so make sure it’s saying only good things. Keep areas neat, clean, and purposeful. Even if you don’t have the budget right now to splurge on any salon decorating ideas, you can make sure the trash is empty and the lightbulbs all work. Take a look at your equipment and think about the message it's sending to clients. Walk through your space and make note of everything that could be better tomorrow, and then fix it. Your salon is a reflection of your brand, your staff, and ultimately, you. Your salon’s appearance tells an unspoken story to your clients. Make sure it's the story you want to tell.