In modern-day times, it’s easy to slap a filter on something and make it look far different than it really is. We’ve all done it. On those days where you can’t be bothered to put on makeup but still need to make an appearance on Instagram stories, filters swoop in and save the day.
When it comes to your salon, you want your Instagram to reflect reality, so that both your clients and your staff don’t find their expectations crushed as soon as they walk through the door. Creating a culture that’s more than a veneer also goes beyond social media. Many salon owners struggle to build a culture that can be scaled across multiple locations. Here are some tips for creating a perfectly-curated culture IRL.