By Debbie Miller
We often believe people roughly the same age think and behave in roughly the same ways: Millennials do this, Gen Z-ers prefer that, etc. But people are people, and even characteristics you’d suppose come from shared history run deeper than that. This is why concepts like “Gen C” are so helpful, because they categorize by qualities other than age.
And what is Gen C? They’re the connected generation. In the salon world, they’re the ambitious, tech-savvy, do-it-yourself stylists that have a serious drive for autonomy. They’re also the clients that expect the service to be seamless and digitally integrated, and the owners at the forefront of every trend, crafting shops that stylists dream about, clients love, and competitors copy.
If you’re reading this article, there’s a good chance you’re Gen C. Great! Keep reading, because we’re going to explore the Gen C phenomenon, its impact on the salon industry, and how you can leverage this trend to grow your businesses.