Industry • Best Practice
4 Medical Spa Marketing Ideas for Entrepreneurs Who Ain't Got Time for That
Apr.05,2022By Boulevard Staff
Marketing doesn’t have to take up tons of your time. Here’s how to do it with a busy schedule.
As a medspa owner, you’ve likely got your hands more full than you thought possible. From hiring the right people to help you run the day-to-day operations of your spa to ensuring your revenue is where it needs to be, chances are good that many days you wish you could clone yourself to get everything done.
Now, we don’t mean to give you one more thing to worry about when it comes to your medspa, but we do want to bring your attention to something that is vital to the success of your medspa that you may be putting on the backburner: marketing.
Marketing often is the first thing to go, as it takes time to do things such as design promos, give the website a facelift, and more. And if you’ve already got more business than you can handle, you don’t even need marketing, right? (Wrong.) Marketing is far too important to let go, even when your business is booming. But since we are here to help your work as a medspa owner, we are sharing some fabulous medical spa marketing ideas that won’t take up too much of your precious time.
Don’t Miss These Medical Spa Marketing Ideas
We know, we know. Marketing can feel like a time-suck and it doesn’t always guarantee results.
Maybe you don’t even know where to start, and thus haven’t allocated money to your marketing budget. If this sounds like you, don’t worry – many medspa owners are in your shoes. However, by skimping on your marketing budget, you’re skimping on a lot of potential business.
If you’re wondering “how do I promote my medical spa?” we’ve got you covered.
1. Create a Google My Business Account
Most people find medspas by heading to the almighty Google and typing in “medspa near me” or something along those lines. Google Business works as an online directory that makes it easy for people to find information about the business without having to waste too much time on searches.
If you want your medspa to pop up in the search results, then you need to first set up a business account. And this is as easy as 1-2-3..actually, just 1-2.
You simply add your business through Google Maps which will take you a max of 2 minutes. Then, you claim your business through Google Maps to verify that it’s really you, and voila! People can now see your business pop up when they search for medspas in your business area.
Google My Business is essentially Google’s local SEO tool, and it’s free. So jump on that today.
2. Offer a Promotion
Another one of our fave quick and easy medical spa marketing ideas is to offer a temporary promotion. A great time to do this is around holidays so that people have more of a “legitimate” reason to treat themselves or someone else (though we think you should treat yourself whenever you feel like it).
The top holidays to offer a promotion on a service or experience at your medspa are Valentine’s Day, Christmas, Mother’s Day, Father’s Day, wedding season, and prom season.
All you have to do is come up with what deals you want to offer your clients and then spread the word.
You can hype people up about these limited-time offers by promoting them on your website, in your medspa, and on social media, but don’t forget to send out emails and texts to regular clients, too.
3. Create a Loyalty Program
Studies show that 70% of medspa visits come from repeat business, so it’s time you spent just the small bit of time required to design a membership program for your business.
By creating a loyalty program, you incentivize clients to come back to your medspa time and time again thanks to quick and painless rebooking, discounts offered for repeat services, and more. Everyone loves getting more bang for their buck, so allow your returning clients to do that by earning points each time they visit that they can redeem down the road for cheaper services, preferred appointment slots, and maybe even free products.
4. Push for Online Reviews
If you’re looking for an easy fix to your medspa marketing woes, then look to online reviews. Take the stress off your hands by asking your clients to share a review of their experience. You may even offer an incentive to do so, like a free add-on service.
Online reviews produce an 18% increase in sales. People that see glowing reviews of your medspa are likely to believe that they’ll experience the same, which leads to more booked appointments. Reviews are a great way to boost peoples’ confidence in your medspa while simultaneously giving you some serious street cred.
Focus the majority of your online review push on Google reviews. This helps boost you in Google search engine results and Google Maps too, both of which are top places potential customers go searching for medspas.
Now that you’ve got some medical spa marketing ideas, it’s time to take action. The above ideas require a minimal amount of your time but have the potential to maximize your revenue.
Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today.