Know how to keep clients coming back
Managing a MedSpa isn’t just about keeping clients happy in the moment (though that is important), it’s also about retaining clients so they come back for multiple visits. Studies show that generating new clients is six to seven times more expensive than retaining existing clients, so maintaining repeat clients is the key to ensuring steady revenue streams.
There are a lot of ways to do this that act as a natural extension of your business without feeling invasive or needy. For procedures that require follow-up visits, make sure those appointments are scheduled immediately — while the client is still at the MedSpa, preferably. If follow-ups are recommended but not required, provide opportunities for the client to make those appointments while the procedure is still on the top of their mind.
Upselling through add-ons like skin-care products or high-tech wellness gadgets can also provide opportunities for retention, in addition to the obvious revenue-generation benefits. By making those sales connections with your clients, you’re helping to promote good home care habits while keeping wellness at the forefront of their lives — providing additional opportunities for rebooking. Further enhance your client’s VIP experience with a loyalty program so repeat clients see added benefits, encouraging repeat visits.
There’s also nothing like good, old-fashioned e-newsletters and follow-up calls to remind previous clients of additional services and upcoming sales. Your booking software may even have ways of setting reminders to reach out to clients and even providing ways to get in touch with clients directly, further taking the hassle out of maintaining direct contact.