Salons play an important role in society, both as hubs of self-care and as valuable centers for community connection. But in addition to their societal impact, salons are also businesses. To continue serving their communities in the long run, salons have to grow sustainably. Salon owners must put ongoing, thoughtful effort into the strategies and techniques that will increase salon revenue, reduce costs, and improve efficiencies.
These six strategies will help owners and managers increase salon revenue and drive scalable, sustainable growth in 2021 and beyond.