Trending • Marketing
Dec.02,2022By Boulevard Staff
As a salon owner, getting through the holidays and planning for the new year are already stressful enough. Between juggling bookings, managing inventory, and keeping clients and staff happy, you already have enough on your plate. The last thing you need is inefficient, outdated management software that slows you down and gets in your way when you need it the most.
The biggest shopping and self-care season of the year is here, so it’s a good time to assess your current solution. Jumping into a new management system may sound like a monumental task — still, it’s important to ask yourself: “Do I want to spend another year struggling with clumsy online booking forms, outdated features, and poor customer service?”
You do not.
Boulevard makes upgrading your management system super easy, and our friendly support team is here to back you up when you need help. Here are five ways switching to Boulevard now can help you grow profits and reduce headaches in 2023 — and beyond.
You’re busy, and your clients are busy — Boulevard can help make sure appointments fit within everyone’s schedule. Most people prefer the convenience of online booking, so picking out an intuitive platform that integrates data directly into your system and won’t buckle under heavy traffic is absolutely vital.
Boulevard’s self-booking platform is sleek and easy to use, and tailoring it to fit your branding is a snap. The best part: Boulevard’s built-in tools will optimize your schedule to help you maximize revenue while minimizing downtime.
With Boulevard, you’ll get:
Automated form intake capabilities to capture all client profile data up front, giving your stylists all the info they need before the appointment.
Precision Scheduling™, which shows clients the best time slots available for your schedule before listing other available times. Boulevard also accounts for transition, processing, and finishing times to allow for prep between appointments and help make double bookings a breeze.
Credit card info capture to process deposits up front, reducing no-shows and late cancels by up to 71%*.
Waitlist options so clients can pick fully-booked days — allowing you to easily fill any no-shows or late cancellations that do occur.
Customizable calendars to manage client intake, waitlists, and client profiles. View stylist schedules and make adjustments with an intuitive drag-and-drop interface.
Boulevard helps beauty businesses like yours book an average of 57% more appointments, with 16% more services per booking*.
* Results seen within the first 90 days of switching to Boulevard.
Clients expect a personal touch, but unless you’ve got a photographic memory, it’ll be virtually impossible to keep track of everyone who walks through your salon doors without a bit of help.
Boulevard creates new client profiles from the first interaction, allowing you to add contact details, referral sources, and other personal info. Profiles evolve with each further interaction. You and your staff can attach product recommendations based on previous purchases, look through appointment histories for re-booking opportunities, get lifetime value stats, view social profiles to catch a glimpse of their latest look, and much more.
With detailed client profiles, you can ensure your staff treats each client like royalty. And like the rest of Boulevard’s offerings, it’s all integrated into a single platform, so you can go from looking up appointments on a client’s profile to making their next booking within seconds.
Gift cards are a great way to increase brand awareness while boosting your quarterly profits, and Boulevard makes creating, selling, and redeeming them effortless.
The Boulevard platform offers simple gift card purchase and tracking options, both online and in-store, and can be redeemed at any of your locations. Recipients can also self-book and pay online with their gift cards, giving your front desk a break from the rush hour traffic jam.
Make 2023 the year you optimize your email marketing and start driving serious revenue from your campaigns. Don’t worry, you don’t need to be an expert — Boulevard makes it easy.
Our integrated Marketing Suite gives you everything you need to send automated or custom email campaigns directly from within Boulevard. Shoot one-time email blasts, or build a scheduled holiday campaign to tease out special sales or events. Plus, you can personalize emails to fit client needs — send automated booking reminders, personalized birthday messages, or give them first dibs on last-minute openings. And, of course, you can track everything — from open and click rates to generated revenue — all in one spot.
The Boulevard Marketing Suite ensures you can get offers and specials out to clients quickly and easily.
Look, we get it. Making the switch to a new system and training your staff sounds like the stuff of nightmares. We make the transition as seamless as possible, so you can worry less about the technical details and focus on what matters most — your clients.
From your first demo to onboarding to launch day and beyond, our team of experts is with you every step of the way. We’ll get you and your team up to speed fast with ongoing training sessions to ensure no one gets left behind.
Your data? We’ll make sure all that gets moved over, too. Our dedicated migration specialists will move all of your client info, purchases, scheduling, gift cards, memberships, referrals, and more safely and securely, no matter how many different systems you’re currently using. It’s all done without a moment of downtime, so you can keep the shop running while we handle the rest.
And when you’ve got a question or need technical help, all you need to do is call — or text, or email, or whatever. Drop us a line, even if you’ve got a client standing in front of you, and you’ll hear back from our LA-based one-on-one support team in under five minutes.
So don’t sacrifice your sanity and go through another busy year with your clumsy, outdated software. Make the switch to Boulevard today. You’ll wonder why you didn’t do it sooner.
Boulevard delivers the first and only Client Experience Platform purpose-built for appointment-based, self-care businesses. Want in on the magic? Get a demo now