Boulevard Success Stories Vol. 9: Fellow Barber

Fellow Barber didn’t follow a trend — they built a tradition.

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Founded in New York City in 2006, Fellow Barber emerged from a gap in the market: high-end salons with $90+ price points on one end, and traditional barbershops with limited options on the other. Fellow Barber introduced something new — elevated barbering, a walk-in waitlist, and a $40 price point — helping shape what we now recognize as contemporary barber culture.

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In this conversation, we sit down with Riki Bryan, Chief Brand Officer, and Mindy Dulberg, Director of Marketing, to explore:

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   1.  The origin story of Fellow Barber and how necessity sparked innovation

   2.  How the brand helped elevate the craft of barbering and wages nationwide

   3.  What it takes to scale independently across NYC, San Francisco, and Los Angeles

   4.  How Boulevard supports their operations, guest experience, and growth

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Built on people, style, and skill, each Fellow Barber location reflects the individuality of its barbers and neighborhood — while delivering a consistently high-quality experience. From walk-in waitlists to modern scheduling and client management, Boulevard plays a role in helping Fellow Barber preserve tradition while operating at scale.

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This isn’t a trend. It’s a tradition — supported by modern tools.