Company lands on prestigious list of America’s fastest-growing private companies for the second consecutive year

LOS ANGELES – August 12, 2025 – Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced it has been named to the 2025 Inc. 5000, the renowned annual list of the fastest-growing private companies in America. This marks Boulevard’s second consecutive appearance on the Inc. 5000, a testament to the company’s consistently strong growth rate. For 2025, Boulevard ranked in the top 20% of all businesses on the list, while also ranking inside the top 200 among both software providers and companies in California.

“Appearing on the Inc. 5000 for the second consecutive year is an incredible honor, one that speaks volumes about the hard work of our team, and the vital role self-care now plays in our everyday lives,” said Matt Danna, co-founder and CEO of Boulevard. “From day one, Boulevard has been focused on not only building the premier self-care client experience platform, but also on lifting an industry that’s finally getting the attention and respect it deserves. We can’t wait to see what comes next for both our company and our industry."

The Inc. 5000 provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. This year’s honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market.

“Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy."

Growing company, growing industry

The recognition comes as Boulevard continues along its rapid growth trajectory. Last month, Boulevard announced an $80M Series D investment led by JMI Equity. The company has increased revenue by more than 500% in the last three years, thanks to a loyal, passionate, and growing customer base, and a commitment to delivering innovative capabilities, including AI-driven features such as Precision Scheduling™, the Boulevard marketing suite, and its popular chatbot Billie. Boulevard is now trusted by over 40,000 professionals in more than 5,000 self-care businesses to book more than 2 million monthly appointments and process nearly $5 billion in payments annually.

Boulevard’s momentum aligns with a broader cultural shift: as health and wellness take on an increasingly central role in the daily lives of people of all ages, the self-care industry is booming. According to McKinsey, looking and feeling one’s best has exploded up the list of health and wellness concerns for U.S. Gen Z consumers, while according to the Bank of America Institute, Baby Boomers are increasing their spending on self-care services at a greater rate than any other generation.

Against this backdrop, the market for out-of-home personal care services now exceeds $300B in the U.S. alone across roughly 465,000 establishments. That number exceeds $900B across more than 3.5M establishments globally. Much of that growth is driven by uncommon customer loyalty and repeat purchasing. According to Boulevard data, 82% of appointments across the self-care industry come from a returning client, while according to data from McKinsey, consumers are less likely to cut health and wellness spending in the event of an economic downturn than they are spending on discretionary items such as clothing, entertainment, and home decor.

Against this backdrop, the market for out-of-home personal care services now exceeds $300B in the U.S. alone across roughly 465,000 establishments. That number exceeds $900B across more than 3.5M establishments globally. Much of that growth is driven by uncommon customer loyalty and repeat purchasing. According to Boulevard data, 82% of appointments across the self-care industry come from a returning client, while according to data from McKinsey, consumers are less likely to cut health and wellness spending in the event of an economic downturn than they are spending on discretionary items such as clothing, entertainment, and home decor.

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About Boulevard

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons, spas, medspas, and barbershops across the nation by delivering the world-class technology and genuine, human, personable service they deserve. To learn more, visit joinblvd.com.

Inc. 5000 Methodology

Companies on the 2025 Inc. 5000 are ranked according to percentage revenue growth from 2021 to 2024. To qualify, companies must have been founded and generating revenue by March 31, 2021. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2024. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2024 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit inc.com.