Boulevard Further Elevates the Client Experience for Salons and Medspas with the Launch of Enhanced Communication and Management Capabilities

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New features enable self-care businesses to improve client communication via notification texts, empower clients to autonomously manage appointments, and protect recurring revenue with better visibility into membership renewals

LOS ANGELES – December 12, 2023 – Boulevard (, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced a trio of new capabilities to enhance client communication and messaging and better track and manage appointments and memberships. Newly launched features include text notifications for automated appointment confirmations and reminders, a new self-serve portal enabling clients to proactively manage their appointments, and automated membership billing alerts that help self-care businesses better protect vital recurring revenue. Together, these enhancements empower salons, spas, and medspas to further elevate the end-to-end client experiences on which the self-care industry depends.

“Almost every salon and medspa owner I talk with is thinking about how they can take the premium client experience they already offer and elevate it to another level,” said Matt Danna, co-founder and CEO, Boulevard. “When it comes to client retention, every detail and every interaction of the client experience deeply matters. With these recent enhancements, and with everything we do as a company, Boulevard is committed to raising the bar for self-care business owners and developing the technology this industry needs to continue thriving.”

Elevating client communication

Boulevard’s automated notification texts help self-care businesses deliver a more premium and personalized client experience while reducing no-shows and deepening client relationships. With automated confirmation and reminder texts, self-care professionals can proactively keep clients informed through all the key touchpoints leading up to their appointment, and, just as importantly, keep the conversation flowing afterward to build the kind of long-term relationship that drives client retention.

From confirmation texts to same-day reminders, automated notifications limit the time and energy self-care professionals spend confirming appointments via phone, enabling them to dedicate their full attention to the client in the chair. Boulevard’s automated client notification texts engage clients instantly and directly when they’re most available, prompting them to confirm their appointments and providing critical reminders and other important details about their upcoming service. Professionals can add custom text verbiage to match the unique communication tone and style of their salon, spa, or medspa, and texts are sent from a phone number dedicated to that specific business.

Helping clients help themselves

Boulevard's new client portal provides a centralized location for clients to manage their upcoming appointments, complete intake forms, and view their appointment history. Both easy to find and easy to navigate, the new portal gives clients secure, self-service access to the information with which they most often engage. In giving clients the autonomy they increasingly desire, salons, spas, and medspas can reduce the administrative burden on their front desk staff and free valuable time and resources that can instead be spent ensuring the delivery of memorable client experiences.

Preserving the benefits of membership

Memberships play an outsized role in the success of self-care businesses, providing clients with a bevy of perks that make it easier for them to look and feel their best, and operators with a vital stream of recurring revenue. According to a recent Boulevard client retention report, salons leveraging memberships drive 30 percent more revenue per location.

Keeping memberships active depends on having accurate and up-to-date client billing information. From expired cards to changed account numbers, that information is changing all the time. An industry-first for client experience platforms, Boulevard’s new membership billing alerts help keep these inevitable changes from interrupting renewals or letting existing memberships lapse.

With Boulevard’s membership billing alerts, whenever a membership charge declines, both staff and clients are immediately notified. Boulevard automatically emails clients with a prompt to update their payment information, while staff can track and manage all lapsed memberships, find contact information, and update billing information from a single location within the Boulevard platform.

Redefining the client experience for self-care

The new client portal, text notifications, and membership billing alerts are just the latest features added to the first and only client experience platform specifically built to meet the unique needs of different verticals across the self-care industry. The Boulevard platform is trusted by more than 30,000 self-care professionals in more than 3,000 locations across all 50 U.S. states to book more than 1 million appointments every month. A certified payment facilitator (PayFac), the company processes over $1.5 billion in payments yearly.

Already renowned for helping salons and spas design memorable client experiences by streamlining everything from online booking and business management to email marketing and payment processing, Boulevard has rapidly emerged as the medical spa software of choice for the fast-growing medspa industry. According to a new customer impact study, users of Boulevard’s medspa software grew revenue by 30% on average in the first year alone.

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Request a demo of Boulevard’s salon and medspa software today to see how the platform elevates the client experience.

About Boulevard

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons, spas, and medspas across the nation by delivering the world-class technology and genuine, human, personable service they deserve. To learn more, visit

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